Beauty and Personal Care - Ireland - August 2011
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Virtually everyone in Europe uses beauty and personal care items each day, with the European Cosmetics Industry Association (Colipa) valuing the cosmetics industry across Europe (including personal hygiene and beauty products) at €67 billion for 2010. The all-Ireland beauty and personal care market is valued at €988 million for 2011, and is due to grow by 3% over the year, breaching the €1 billion mark. Within the cosmetic industry analysis, the colour cosmetics market has the greatest value by sector on an all-Ireland basis, with an estimated retail value of €171.1 million for 2011. The market for facial skincare is predicted to show the greatest growth between 2011 and 2015, when retail value sales are predicted to hit €151.2 million.
Increasing exposure to airbrushed advertisements, a largely unattainable standardised ideal of beauty, is helping to drive increased self-consciousness about personal appearance amongst Irish consumers.
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