Beauty and Personal Care Packaging Trends - UK - November 2014
“First-and-foremost, packaging needs to be practical, however, the in-home longevity offered from the BPC (Beauty and Personal Care) category adds greater potential for companies to focus on the aesthetics of their products in order to add value; raising their profile with impressionable young Millennials in particular. Further opportunities exist in addressing the needs of ageing users, such as easy-grip containers, whilst encouraging consumers to recycle packs could result in an improved profile and long-term loyalty.”
– Charlotte Libby, Senior Beauty Analyst
This report looks at the following issues:
- Environmentally friendly initiatives can inspire loyalty
- BPC packaging needs to adapt for ageing consumers
- Younger Millennials seek BPC packaging for home décor
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