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Description

Description

Covered in this report

This report examines the beauty and personal care retailing market across Europe, focusing mainly on the Big 5 economies: the UK, France, Germany, Italy and Spain. The data in its entirety is contained in the five-country report, which gives a full overview of beauty retailing in these markets. The Executive Summary – Europe – The Market section also includes market data for the rest of Europe’s leading economies and the leading retailers table is pan-European.


Single country reports are available for the UK, France, Germany, Italy and Spain. The report combines analysis of the market, including market sizes and forecasts for consumer spending on beauty and personal care and beauty retailers’ sales, along with our in-depth consumer data, which analyses shoppers’ behaviours in the five major economies. It covers:

  • Beauty – including makeup and colour cosmetics, nail care, fragrances and skincare
  • Personal care – including haircare, body care, hair removal and everyday toiletries, such as oral hygiene, bathing and deodorants
  • BPC accessories and electricals – including hair and make-up brushes, hair styling tools, beauty and dental tools.

“Growth in the beauty and personal care industry is expected to continue unabated in 2020, in part boosted by technological advancements supporting tailored products and experiences. We anticipate that the most successful retailers will be those that ensure they stay in tune with what consumers want, especially when it comes to sustainability, natural ingredients and experiential retailing.”
– Armando Falcao, European Retail Analyst

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • Areas covered in this report
      • Consumer research
        • Technical notes
          • Retail sector sizes
            • Financial definitions
              • Abbreviations
                • VAT rates
                  • Figure 1: VAT rates around Europe, 2015-20
              • Executive Summary – Europe – The Market

                  • The market
                    • Sector size and forecast
                        • Figure 2: Europe: Health and beauty specialists, sales, excl. VAT, 2014-19
                        • Figure 3: Europe: Health and beauty specialists, forecast sales, excl. VAT, 2020-24
                      • Beauty and personal care specialists
                        • Figure 4: Europe: Beauty and personal care specialists, sales, 2014-19
                        • Figure 5: Europe: Beauty and personal care specialists, forecast sales, 2020-24
                        • Figure 6: Europe: Estimated sales by beauty and personal care retailers, 2015-18
                      • Spending on personal care goods and services
                        • Figure 7: Europe: Consumer spending on health and beauty products and services, 2013-18
                        • Figure 8: Europe: Spending on personal care goods and services as % of all consumer spending, 2018
                      • Spending and retail sales
                        • Figure 9: Europe: Sales by BPC specialists as % of all spending on beauty and personal care, 2014-18
                      • Inflation
                        • Figure 10: Europe: Inflation in personal care goods and services, annual % change, 2014-19
                        • Figure 11: Europe: Inflation in personal care goods, annual % change, 2014-19
                        • Figure 12: Europe: Inflation: all items and personal care products, 2019*
                      • Online
                        • Figure 13: Europe: Online sales of beauty and personal care products, 2019
                      • Leading specialists
                          • Figure 14: Europe: Leading beauty and personal care specialists, sales, 2014/15-2018/19
                          • Figure 15: Europe: Leading beauty and personal care specialists, outlets, 2014/15-2018/19
                          • Figure 16: Europe: Leading beauty and personal care specialists, sales per outlet, 2014/15-2018/19
                        • Market shares
                          • Figure 17: Europe: Top 20 beauty and personal care specialists’ shares of all BPC specialists’ sales, 2014-18
                        • What we think
                          • France
                            • Germany
                              • Italy
                                • Spain
                                  • UK
                                  • Executive Summary – Europe – The Consumer

                                      • What they bought
                                          • Figure 18: Europe: BPC products purchased in the last 12 months by country, November 2019
                                        • Online vs in-store
                                            • Figure 19: Europe: Buyers of beauty and personal care products in-store and online, November 2019
                                          • Store-based retailers
                                              • Figure 20: Europe: Most popular specialist destination for beauty & personal care purchases and share of shoppers, by country, November 2019
                                              • Figure 21: Europe: Share of BPC shoppers using specialists, supermarkets, department stores and online-only players, by country, November 2019
                                            • Online retailers
                                                • Figure 22: Europe: Retailers used to buy beauty and personal care products online, November 2019
                                              • Attitudes to shopping for beauty and personal care products
                                                  • Figure 23: Europe: Attitudes to shopping for beauty and personal care, by country, November 2019
                                                  • Figure 24: Europe: Those who value the shopping experience and guidance on products, by country, November 2019
                                                  • Figure 25: Europe: Those wanting more sustainable products and packaging, by country, November 2019
                                                  • Figure 26: Europe: Those looking for simpler, higher quality products, by country, November 2019
                                              • Executive Summary – Europe – Launch Activity and Innovations

                                                • Make it personal with technology
                                                  • Neutrogena brings the mask with 3D printing to customers worldwide
                                                    • Choose the perfect hair shade with Garnier hair colour app
                                                      • Vichy presents artificial intelligence technology
                                                        • L’Oréal’s Perso device for personalised at-home skincare
                                                          • Figure 27: The Perso device from L’Oréal, January 2020
                                                        • Leading brands push for sustainable beauty
                                                          • Armani sustainable men’s skincare
                                                            • Colgate Palmolive launches recyclable toothpaste
                                                              • Figure 28: Tom’s of Main 100% recyclable toothpaste tube, January 2020
                                                            • Primark vegan make-up with 3ina and new own label skincare PS…Naturals
                                                              • L'Oréal Italia begins green deliveries
                                                                • Store experiences and makeovers
                                                                  • Coty VR immersive experience
                                                                    • Lush pop-up in Soho London
                                                                      • Farmaè launches new concept format Beautyè 
                                                                        • Figure 29: Farmaè’s new concept format Beautyè, January 2020
                                                                      • Lush new concept stores in Paris and Florence
                                                                        • Figure 30: Lush stores in Florence and Paris, January 2020
                                                                      • The BPC sector attracts supermarket retailers
                                                                        • Carrefour enters into beauty with Sources
                                                                          • Rewe launches sustainable private label shower gel and soaps
                                                                            • Lidl celebrates its 30th anniversary in France with an online pop-up beauty store
                                                                              • New arrivals in the BPC sector
                                                                                • Hermes skincare and makeup ranges for 2020
                                                                                  • Amazon Find own label-make-up range
                                                                                    • Figure 31: Amazon Find make-up range, January 2020
                                                                                  • Topshop Beauty on Zalando
                                                                                  • France

                                                                                    • Overview
                                                                                      • What you need to know
                                                                                        • Areas covered in this report
                                                                                          • Executive summary
                                                                                            • The market
                                                                                              • Consumer spending
                                                                                                • Figure 32: France: Consumer spending on beauty and personal care, 2014-19
                                                                                              • Sector size and forecast
                                                                                                • Channels of distribution
                                                                                                  • Figure 33: France: estimated distribution of spending on beauty and personal care goods by channel, 2019
                                                                                                • Companies and brands
                                                                                                  • Key metrics
                                                                                                    • Market shares
                                                                                                      • Figure 34: France: Leading beauty specialists’ shares of all beauty specialists’ sales, 2019
                                                                                                    • Online
                                                                                                      • The consumer
                                                                                                        • Beauty and personal care products purchased
                                                                                                          • Figure 35: France: BPC products bought in the last 12 months – Broad categories, November 2019
                                                                                                        • Online shopping for beauty and personal care products
                                                                                                          • Figure 36: France: Proportion (%) of BPC shoppers buying online, November 2019 and October 2018
                                                                                                        • Where beauty and personal care products are purchased
                                                                                                          • Figure 37: France: where beauty and personal care products were purchased, November 2019
                                                                                                        • Attitudes to shopping for beauty and personal care products
                                                                                                          • Figure 38: France: Attitudes to shopping for BPC products and retailers, November 2019
                                                                                                        • What we think
                                                                                                          • Issues and insights  
                                                                                                            • Making the store an exciting place
                                                                                                              • The facts
                                                                                                                • The implications
                                                                                                                  • The importance of ethical and clean beauty for retailers
                                                                                                                    • The facts
                                                                                                                      • The implications
                                                                                                                        • The market – What you need to know
                                                                                                                          • BPC spending declining
                                                                                                                            • But retailers doing well
                                                                                                                              • No price rises
                                                                                                                                • Specialists the most important channel
                                                                                                                                  • Consumer spending
                                                                                                                                    • The economy
                                                                                                                                      • No recent growth in spending on beauty and personal care
                                                                                                                                        • Figure 39: France: Consumer spending on beauty and personal care (including VAT), 2014-19
                                                                                                                                      • Product market breakdown
                                                                                                                                        • Figure 40: France: Main beauty and personal care markets, spending (including VAT), 2014-19
                                                                                                                                        • Figure 41: France: Main beauty and personal care markets, forecast spending (inc VAT), 2020-23
                                                                                                                                      • Sector size and forecast
                                                                                                                                        • Health & beauty retailers holding steady
                                                                                                                                          • Figure 42: France: Health & beauty specialists’ sales (excl VAT), 2014-19
                                                                                                                                          • Figure 43: France: Health & beauty specialists’ sales, forecasts (excl VAT), 2020-24
                                                                                                                                        • Inflation
                                                                                                                                          • Figure 44: France: Consumer prices * of personal care items, Annual % change, 2014-18
                                                                                                                                          • Figure 45: France: Consumer price inflation (HICP *) on personal care products and services, annual % change, January 2018-October 2019
                                                                                                                                        • Channels of distribution
                                                                                                                                            • Figure 46: France: estimated distribution of spending on beauty and personal care goods by channel, 2019
                                                                                                                                          • Companies and brands – What you need to know
                                                                                                                                            • A competitive sector
                                                                                                                                              • Sephora growing share at expense of other groups
                                                                                                                                                • 4% of spending goes online
                                                                                                                                                  • Leading players
                                                                                                                                                    • Sephora extending its lead
                                                                                                                                                      • Marionnaud still up for sale
                                                                                                                                                        • Beauty Success Group outperforming spending
                                                                                                                                                          • Alliance of the independent groups
                                                                                                                                                            • Yves Rocher remains popular
                                                                                                                                                              • Ones to watch
                                                                                                                                                                  • Figure 47: France: Leading beauty and personal care specialists, sales, 2015-19
                                                                                                                                                                  • Figure 48: France: Leading beauty and personal care specialists, outlets, 2015-19
                                                                                                                                                                • Sales per outlet
                                                                                                                                                                  • Figure 49: France: Leading beauty and personal care specialists, sales per outlet, 2015-19
                                                                                                                                                                • Market shares
                                                                                                                                                                  • Figure 50: France: Leading beauty specialists’ shares of all beauty retailers sales, 2015-19
                                                                                                                                                                • Online
                                                                                                                                                                  • Online activity
                                                                                                                                                                    • Shopping online
                                                                                                                                                                      • Figure 51: France: Online purchasing in the last 12 months in key sectors, 2014-19
                                                                                                                                                                    • Online BPC sales
                                                                                                                                                                      • Leading online players
                                                                                                                                                                        • Figure 52: France: Search interest on Google, selected BPC retailers, last 12 months, December 2018-December 2019
                                                                                                                                                                      • Social media
                                                                                                                                                                        • Figure 53: France: consumers that have seen beauty-related content on social media in the last six months, 2019
                                                                                                                                                                      • Tutorials on YouTube and Facebook most popular
                                                                                                                                                                        • Figure 54: France: top 5 social media activities in relation to different beauty content creators in the last six months, 2019
                                                                                                                                                                      • Behaviours around BPC social media
                                                                                                                                                                        • Figure 55: France: Behaviours around BPC social media, 2019
                                                                                                                                                                      • The consumer – What you need to know
                                                                                                                                                                        • Elements of the market are non-discretionary
                                                                                                                                                                          • Online influence is growing
                                                                                                                                                                            • Grocers are the most shopped
                                                                                                                                                                              • The in-store experience
                                                                                                                                                                                • Environmental concerns
                                                                                                                                                                                  • Beauty and personal care products purchased
                                                                                                                                                                                    • Figure 56: France: BPC products bought in the last 12 months – Broad categories, November 2019
                                                                                                                                                                                    • Figure 57: France: BPC products bought in the last 12 months – Broad categories, by gender, November 2019
                                                                                                                                                                                  • Online and in-store shopping for beauty and personal care products
                                                                                                                                                                                    • Figure 58: France: Proportion (%) of BPC shoppers buying online, November 2019 and October 2018
                                                                                                                                                                                  • Where beauty and personal care products are purchased
                                                                                                                                                                                    • Grocers lead – opportunities in beauty?
                                                                                                                                                                                      • French department stores are less important
                                                                                                                                                                                        • Figure 59: France: where beauty and personal care products were purchased, November 2019
                                                                                                                                                                                      • Customer profiles
                                                                                                                                                                                        • Figure 60: France: Where they purchased beauty and personal care items in the last 12 months, by age and income, November 2019
                                                                                                                                                                                      • Women shop around more than men
                                                                                                                                                                                        • Figure 61: France: Repertoire of where they purchased beauty and personal care items in the last 12 months, November 2019
                                                                                                                                                                                      • Online shopping and retailers used
                                                                                                                                                                                        • Figure 62: France: numbers shopping online by retailer used, deviation from average, November 2019
                                                                                                                                                                                      • Where people shopped and what they bought
                                                                                                                                                                                        • Figure 63: France: Beauty and personal care products purchased by retailer used: specialists, November 2019
                                                                                                                                                                                        • Figure 64: France: Beauty and personal care products purchased by retailer used: Non-specialists, November 2019
                                                                                                                                                                                      • Attitudes to shopping for beauty and personal care products
                                                                                                                                                                                        • Experience
                                                                                                                                                                                          • Sustainability
                                                                                                                                                                                            • Simplification
                                                                                                                                                                                              • Figure 65: France: Attitudes to shopping for BPC products and BPC retailers, November 2019
                                                                                                                                                                                            • Experience and advice
                                                                                                                                                                                              • Figure 66: France: Attitudes to shopping for BPC products and BPC retailers by retailer shopped, November 2019
                                                                                                                                                                                            • Environmentally minded
                                                                                                                                                                                              • Figure 67: France: Attitudes to shopping for BPC products and BPC retailers by retailer shopped, November 2019
                                                                                                                                                                                            • Attitudes to brands and products
                                                                                                                                                                                              • Figure 68: France: Attitudes to shopping for BPC products and BPC retailers by retailer shopped, November 2019
                                                                                                                                                                                            • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                • Data sources
                                                                                                                                                                                                • Italy

                                                                                                                                                                                                  • Overview
                                                                                                                                                                                                    • What you need to know
                                                                                                                                                                                                      • Areas covered in this report
                                                                                                                                                                                                        • Executive summary
                                                                                                                                                                                                          • The market
                                                                                                                                                                                                            • Consumer spending
                                                                                                                                                                                                              • Figure 69: Italy: Annual % change in total consumer spending on beauty and personal care and total household spending, 2013-19
                                                                                                                                                                                                            • Sector size and forecast
                                                                                                                                                                                                              • Figure 70: Italy: annual % change in retail sales, 2013-19
                                                                                                                                                                                                            • Inflation
                                                                                                                                                                                                              • Figure 71: Italy: Consumer price inflation on personal care products and services, annual % change, 2013-19
                                                                                                                                                                                                            • Channels of distribution
                                                                                                                                                                                                              • Figure 72: Italy: Estimated distribution of spending on beauty and personal care products by channel, 2019
                                                                                                                                                                                                            • Companies and brands
                                                                                                                                                                                                              • Key metrics
                                                                                                                                                                                                                • Market shares
                                                                                                                                                                                                                  • Figure 73: Italy: Leading BPC specialists’ estimated share of all spending on beauty and personal care, 2019
                                                                                                                                                                                                                • Online
                                                                                                                                                                                                                  • The consumer
                                                                                                                                                                                                                    • Beauty and personal care products purchased
                                                                                                                                                                                                                      • Figure 74: Italy: Beauty and personal care products purchased in the last 12 months, November 2019
                                                                                                                                                                                                                    • Online and in-store shopping for beauty and personal care products
                                                                                                                                                                                                                      • Figure 75: Italy: In-store and online buyers of beauty and personal care products, November 2019
                                                                                                                                                                                                                    • Where beauty and personal care products are purchased
                                                                                                                                                                                                                      • Figure 76: Italy: Where beauty and personal care products where purchased, November 2019
                                                                                                                                                                                                                    • Attitudes to shopping for beauty and personal care products
                                                                                                                                                                                                                      • Figure 77: Italy: Attitudes to buying beauty and personal care products, November 2019
                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                      • Issues and insights
                                                                                                                                                                                                                        • In-store experience is key to success
                                                                                                                                                                                                                          • The facts
                                                                                                                                                                                                                            • The implications
                                                                                                                                                                                                                              • Interest in sustainability continues and extends to packaging
                                                                                                                                                                                                                                • The facts
                                                                                                                                                                                                                                  • The implications
                                                                                                                                                                                                                                    • The market – What you need to know
                                                                                                                                                                                                                                      • Spending on personal care slows down in 2018 and 2019
                                                                                                                                                                                                                                        • Facial skincare leads in sales but fragrances have grown the fastest
                                                                                                                                                                                                                                          • Health and beauty specialists’ sales remain stagnant
                                                                                                                                                                                                                                            • Unchanged inflation for personal care services and deflation for products
                                                                                                                                                                                                                                              • Hypermarkets and supermarkets are main channel of distribution
                                                                                                                                                                                                                                                • Consumer spending
                                                                                                                                                                                                                                                  • Figure 78: Italy: Consumer spending on beauty and personal care (incl. VAT), 2014-19
                                                                                                                                                                                                                                                • Product market breakdown
                                                                                                                                                                                                                                                  • Figure 79: Italy: Main beauty and personal care markets, spending (incl. VAT), 2013-19
                                                                                                                                                                                                                                                  • Figure 80: Italy: Main beauty and personal care markets, forecast spending (incl. VAT), 2020-23
                                                                                                                                                                                                                                                • Sector size and forecast
                                                                                                                                                                                                                                                  • Figure 81: Italy: Health & beauty specialists, sales (excl. VAT), 2014-19
                                                                                                                                                                                                                                                  • Figure 82: Italy: Health & beauty specialists, forecast sales (excl. VAT), 2020-24
                                                                                                                                                                                                                                                • Inflation
                                                                                                                                                                                                                                                  • Figure 83: Italy: Consumer prices of personal care items, annual % change, 2013-19
                                                                                                                                                                                                                                                  • Figure 84: Italy: Consumer price inflation on personal care products and services, annual % change, January 2018 – December 2019
                                                                                                                                                                                                                                                • Channels of distribution
                                                                                                                                                                                                                                                  • Figure 85: Italy: Estimated distribution of spending on beauty & personal care products by channel, 2019
                                                                                                                                                                                                                                                  • Figure 86: Italy: Estimated distribution of spending on beauty and personal care products by channel, 2014-19
                                                                                                                                                                                                                                                • Companies and brands – What you need to know
                                                                                                                                                                                                                                                  • In spite of stagnation, leading players continue to grow
                                                                                                                                                                                                                                                    • Acqua & Sapone remains leader but Tigotá is gaining ground
                                                                                                                                                                                                                                                      • Larger players outperforming smaller regional chains
                                                                                                                                                                                                                                                        • Online sales still have room to grow
                                                                                                                                                                                                                                                          • Leading players
                                                                                                                                                                                                                                                            • Leading players continue to grow despite stagnant consumer spending
                                                                                                                                                                                                                                                                • Figure 87: Italy: Leading beauty and personal care specialists, sales, 2015-19
                                                                                                                                                                                                                                                              • Store network expansion slows down further
                                                                                                                                                                                                                                                                • Figure 88: Italy: Leading beauty and personal care specialists, outlets, 2015-19
                                                                                                                                                                                                                                                                • Figure 89: Italy: Leading beauty and personal care specialists, sales per outlet, 2015-19
                                                                                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                                                                                • Figure 90: Italy: Leading BPC specialists’ estimated share of all spending on beauty and personal care, 2019
                                                                                                                                                                                                                                                                • Figure 91: Italy: Leading BPC specialists’ estimated share of all spending on beauty and personal care, 2015-2019
                                                                                                                                                                                                                                                              • Online
                                                                                                                                                                                                                                                                • Online activity
                                                                                                                                                                                                                                                                  • Figure 92: Italy: Broadband penetration as % of all households, 2008-19
                                                                                                                                                                                                                                                                • Shopping online
                                                                                                                                                                                                                                                                  • Figure 93: Italy: Online purchases in the last 12 months in key sectors, 2008-19
                                                                                                                                                                                                                                                                • Online BPC sales
                                                                                                                                                                                                                                                                  • Figure 94: Italy: Estimated online sales by product category, 2018
                                                                                                                                                                                                                                                                • Leading online players
                                                                                                                                                                                                                                                                  • Figure 95: Italy: Beauty retailers: transactional websites, December 2019
                                                                                                                                                                                                                                                                • The consumer – What you need to know
                                                                                                                                                                                                                                                                  • BPC purchasing is highest among women and increases with age
                                                                                                                                                                                                                                                                    • Online growing but more popular with women
                                                                                                                                                                                                                                                                      • Pharmacies are used by the oldest and most affluent consumers
                                                                                                                                                                                                                                                                        • Italians are concerned with the environment and value the in-store experience
                                                                                                                                                                                                                                                                          • Beauty and personal care products purchased
                                                                                                                                                                                                                                                                            • Beauty and personal care remain universal product categories
                                                                                                                                                                                                                                                                              • Figure 96: Italy: Beauty and personal care products purchased in the last 12 months, November 2019
                                                                                                                                                                                                                                                                            • Women are the main buyers of haircare, beauty and skincare
                                                                                                                                                                                                                                                                              • Figure 97: Italy: Beauty and personal care products purchased in the last 12 months, by gender, November 2019
                                                                                                                                                                                                                                                                            • Age and gender of buyers vary considerably across product categories
                                                                                                                                                                                                                                                                              • Figure 98: Italy: Beauty and personal care products purchased in the last 12 months, by age group and gender, November 2019
                                                                                                                                                                                                                                                                            • Online and in-store shopping for beauty and personal care products
                                                                                                                                                                                                                                                                              • Italians continue to shop mainly in-store
                                                                                                                                                                                                                                                                                • Figure 99: Italy: In-store and online buyers of beauty and personal care products, November 2019
                                                                                                                                                                                                                                                                              • Women are more likely to shop online
                                                                                                                                                                                                                                                                                • Figure 100: Italy: In-store and online buyers of beauty and personal care products, by gender, November 2019
                                                                                                                                                                                                                                                                              • Online shopping appeals to professionals and young families
                                                                                                                                                                                                                                                                                • Figure 101: Italy: In-store and online buyers of beauty and personal care products, by age group, November 2019
                                                                                                                                                                                                                                                                              • Where beauty and personal care products are purchased
                                                                                                                                                                                                                                                                                • Specialists used by nearly three-quarters of consumers
                                                                                                                                                                                                                                                                                  • Figure 102: Italy: Where beauty and personal care products were purchased, October 2018 and November 2019
                                                                                                                                                                                                                                                                                • Customer profiles
                                                                                                                                                                                                                                                                                  • Figure 103: Italy: Where beauty and personal care products were purchased, by age and income, November 2019
                                                                                                                                                                                                                                                                                • Where people shopped and what they bought
                                                                                                                                                                                                                                                                                  • Figure 104: Italy: Beauty and personal care products purchased by retailer used: beauty specialists, November 2019
                                                                                                                                                                                                                                                                                  • Figure 105: Italy: BPC products purchased by retailer used: non-specialists, November 2019
                                                                                                                                                                                                                                                                                • Women shop around the most
                                                                                                                                                                                                                                                                                  • Figure 106: Italy: Repertoire of where they purchased beauty and personal care items in the last 12 months, by gender, November 2019
                                                                                                                                                                                                                                                                                  • Figure 107: Italy: Repertoire of where they purchased beauty and personal care items in the last 12 months, by age group, November 2019
                                                                                                                                                                                                                                                                                • Attitudes to shopping for beauty and personal care products
                                                                                                                                                                                                                                                                                  • Consumers enjoy shopping experience and are concerned with the environment
                                                                                                                                                                                                                                                                                    • Opportunity for masstige brands
                                                                                                                                                                                                                                                                                      • Brand loyalty is lower among Italians
                                                                                                                                                                                                                                                                                        • Figure 34: Italy: Attitudes to shopping for BPC products and BPC retailers, November 2019
                                                                                                                                                                                                                                                                                      • Kiko and Sephora shoppers value the in-store experience the most
                                                                                                                                                                                                                                                                                        • Figure 108: Italy: Attitudes to shopping for BPC products and BPC retailers by where they shopped for BPC products in the last 12 months: beauty specialists, November 2019
                                                                                                                                                                                                                                                                                      • Pharmacy and Amazon shoppers are the most concerned with sustainability
                                                                                                                                                                                                                                                                                        • Figure 109: Italy: Attitudes to shopping for BPC products and BPC retailers by where they shopped for BPC products in the last 12 months: non-specialists, November 2019
                                                                                                                                                                                                                                                                                      • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                        • Abbreviations
                                                                                                                                                                                                                                                                                          • Data sources
                                                                                                                                                                                                                                                                                          • Spain

                                                                                                                                                                                                                                                                                            • Overview
                                                                                                                                                                                                                                                                                              • What you need to know
                                                                                                                                                                                                                                                                                                • Areas covered in this report
                                                                                                                                                                                                                                                                                                  • Executive summary
                                                                                                                                                                                                                                                                                                    • The market
                                                                                                                                                                                                                                                                                                      • Consumer spending
                                                                                                                                                                                                                                                                                                        • Figure 110: Spain: Annual % change in total consumer spending on beauty and personal care and total household spending, 2013-19
                                                                                                                                                                                                                                                                                                      • Sector size and forecast
                                                                                                                                                                                                                                                                                                        • Figure 111: Spain: annual % change in retail sales, 2013-19
                                                                                                                                                                                                                                                                                                      • Inflation
                                                                                                                                                                                                                                                                                                        • Figure 112: Spain: Consumer price inflation on personal care products and services, annual % change, 2013-19
                                                                                                                                                                                                                                                                                                      • Channels of distribution
                                                                                                                                                                                                                                                                                                        • Figure 113: Spain: Estimated distribution of spending on beauty and personal care products by channel, 2018
                                                                                                                                                                                                                                                                                                      • Companies and brands
                                                                                                                                                                                                                                                                                                        • Key metrics
                                                                                                                                                                                                                                                                                                          • Market shares
                                                                                                                                                                                                                                                                                                            • Figure 114: Spain: Leading BPC specialists’ shares of all cosmetics and perfumery specialists’ sales, 2019
                                                                                                                                                                                                                                                                                                          • Online
                                                                                                                                                                                                                                                                                                            • The consumer
                                                                                                                                                                                                                                                                                                              • Beauty and personal care products purchased
                                                                                                                                                                                                                                                                                                                • Figure 115: Spain: Beauty and personal care products purchased in the last 12 months, November 2019
                                                                                                                                                                                                                                                                                                              • Online and in-store shopping for beauty and personal care products
                                                                                                                                                                                                                                                                                                                • Figure 116: Spain: In-store and online buyers of beauty and personal care products, November 2019
                                                                                                                                                                                                                                                                                                              • Where beauty and personal care products are purchased
                                                                                                                                                                                                                                                                                                                • Figure 117: Spain: Where beauty and personal care products were purchased, November 2019
                                                                                                                                                                                                                                                                                                              • Attitudes to shopping for beauty and personal care products
                                                                                                                                                                                                                                                                                                                • Figure 34: Spain: Attitudes to buying beauty and personal care products, November 2019
                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                • Issues and insights
                                                                                                                                                                                                                                                                                                                  • Tech investments to improve guidance and the overall retail experience
                                                                                                                                                                                                                                                                                                                    • The facts
                                                                                                                                                                                                                                                                                                                      • The implications
                                                                                                                                                                                                                                                                                                                        • Gender-neutrality gains traction
                                                                                                                                                                                                                                                                                                                          • The facts
                                                                                                                                                                                                                                                                                                                            • The implications
                                                                                                                                                                                                                                                                                                                              • The market – What you need to know
                                                                                                                                                                                                                                                                                                                                • Spending on personal care stagnates in 2018
                                                                                                                                                                                                                                                                                                                                  • Fragrances and colour cosmetics grow the fastest
                                                                                                                                                                                                                                                                                                                                    • Specialist retailers continue to face slow growth
                                                                                                                                                                                                                                                                                                                                      • Inflation has stronger impact on services than on products
                                                                                                                                                                                                                                                                                                                                        • Hypermarkets and supermarkets are the main channel of distribution
                                                                                                                                                                                                                                                                                                                                          • Consumer spending
                                                                                                                                                                                                                                                                                                                                              • Figure 118: Spain: Consumer spending on beauty and personal care (incl. VAT), 2013-19
                                                                                                                                                                                                                                                                                                                                            • Product market breakdown
                                                                                                                                                                                                                                                                                                                                              • Figure 119: Spain: Main beauty and personal care markets, spending (incl. VAT), 2013-19
                                                                                                                                                                                                                                                                                                                                              • Figure 120: Spain: Main beauty and personal care markets, forecast spending (incl. VAT), 2020-23
                                                                                                                                                                                                                                                                                                                                            • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                              • Figure 121: Spain: Health & beauty specialists, sales (excl. VAT), 2014-19
                                                                                                                                                                                                                                                                                                                                              • Figure 122: Spain: Health & beauty specialists, forecast sales (excl. VAT), 2020-24
                                                                                                                                                                                                                                                                                                                                            • Inflation
                                                                                                                                                                                                                                                                                                                                              • Figure 123: Spain: Consumer prices of personal care items, annual % change, 2013-19
                                                                                                                                                                                                                                                                                                                                              • Figure 124: Spain: Consumer price inflation on personal care products and services, annual % change, January 2018 – November 2019
                                                                                                                                                                                                                                                                                                                                            • Channels of distribution
                                                                                                                                                                                                                                                                                                                                              • Figure 125: Spain: Estimated distribution of spending on beauty & personal care products by channel, 2018
                                                                                                                                                                                                                                                                                                                                              • Figure 126: Spain: Estimated distribution of spending on beauty & personal care products by channel, 2014-18
                                                                                                                                                                                                                                                                                                                                            • Companies and brands – What you need to know
                                                                                                                                                                                                                                                                                                                                              • The period of consolidation carries on
                                                                                                                                                                                                                                                                                                                                                • Clarel no longer for sale and drops from leadership position
                                                                                                                                                                                                                                                                                                                                                  • Considerable changes in market share
                                                                                                                                                                                                                                                                                                                                                    • Still scope for growth online
                                                                                                                                                                                                                                                                                                                                                      • Leading players
                                                                                                                                                                                                                                                                                                                                                        • Consolidation after acquisitions and change in market leadership
                                                                                                                                                                                                                                                                                                                                                            • Figure 127: Spain: Leading beauty and personal care specialists, sales, 2016-19
                                                                                                                                                                                                                                                                                                                                                            • Figure 128: Spain: Leading beauty and personal care specialists, outlets, 2016-19
                                                                                                                                                                                                                                                                                                                                                            • Figure 129: Spain: Leading beauty and personal care specialists, sales per outlet, 2016-19
                                                                                                                                                                                                                                                                                                                                                          • Market shares
                                                                                                                                                                                                                                                                                                                                                            • Figure 130: Spain: Leading specialists’ shares of all cosmetics and perfumery specialists’ sales, 2016-19
                                                                                                                                                                                                                                                                                                                                                          • Online
                                                                                                                                                                                                                                                                                                                                                            • Online activity
                                                                                                                                                                                                                                                                                                                                                              • Figure 131: Spain: Broadband penetration as % of all households, 2008-19
                                                                                                                                                                                                                                                                                                                                                            • Shopping online
                                                                                                                                                                                                                                                                                                                                                              • Figure 132: Spain: Online purchases in the last 12 months in key sectors, 2008-19
                                                                                                                                                                                                                                                                                                                                                            • Online BPC sales
                                                                                                                                                                                                                                                                                                                                                              • Figure 133: Spain: Estimated online sales by product category, 2018
                                                                                                                                                                                                                                                                                                                                                            • Leading online players
                                                                                                                                                                                                                                                                                                                                                              • Figure 134: Spain: Beauty retailers: transactional websites, December 2019
                                                                                                                                                                                                                                                                                                                                                            • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                                                              • Consumption increases with age and remains highest among women
                                                                                                                                                                                                                                                                                                                                                                • Around one-quarter shop for BPC online
                                                                                                                                                                                                                                                                                                                                                                  • Specialists are used mainly by younger consumers
                                                                                                                                                                                                                                                                                                                                                                    • Experiential retail and sustainability are key to success
                                                                                                                                                                                                                                                                                                                                                                      • Beauty and personal care products purchased
                                                                                                                                                                                                                                                                                                                                                                        • Beauty and personal care widely used
                                                                                                                                                                                                                                                                                                                                                                          • Figure 135: Spain: Beauty and personal care products purchased in the last 12 months, November 2019
                                                                                                                                                                                                                                                                                                                                                                        • Haircare, beauty and skincare predominantly bought by women
                                                                                                                                                                                                                                                                                                                                                                          • Figure 136: Spain: Beauty and personal care products purchased in the last 12 months, by gender, November 2019
                                                                                                                                                                                                                                                                                                                                                                        • Age plays an important role for beauty and personal care products
                                                                                                                                                                                                                                                                                                                                                                          • Figure 137: Spain: Beauty and personal care products purchased in the last 12 months, by age group, November 2019
                                                                                                                                                                                                                                                                                                                                                                        • Online and in-store shopping for BPC products
                                                                                                                                                                                                                                                                                                                                                                          • Spaniards continue to shop mainly in-store
                                                                                                                                                                                                                                                                                                                                                                            • Figure 138: Spain: In-store and online buyers of beauty and personal care products, November 2019
                                                                                                                                                                                                                                                                                                                                                                          • Women remain the predominant online shoppers
                                                                                                                                                                                                                                                                                                                                                                            • Figure 139: Spain: In-store and online buyers of beauty and personal care products, by gender, November 2019
                                                                                                                                                                                                                                                                                                                                                                          • Professionals and young families more likely to shop online
                                                                                                                                                                                                                                                                                                                                                                            • Figure 140: Spain: In-store and online buyers of beauty and personal care products, by age group, November 2019
                                                                                                                                                                                                                                                                                                                                                                          • Where beauty and personal care products are purchased
                                                                                                                                                                                                                                                                                                                                                                            • Supermarkets/hypermarkets used by two thirds of consumers
                                                                                                                                                                                                                                                                                                                                                                              • Specialists fairly level in terms of usage
                                                                                                                                                                                                                                                                                                                                                                                • Figure 141: Spain: Where beauty and personal care products were purchased, November 2019
                                                                                                                                                                                                                                                                                                                                                                              • Customer profiles
                                                                                                                                                                                                                                                                                                                                                                                • Figure 142: Spain: Where beauty and personal care products were purchased, by age and income, November 2019
                                                                                                                                                                                                                                                                                                                                                                              • Where people shopped and what they bought
                                                                                                                                                                                                                                                                                                                                                                                • Figure 143: Spain: Beauty and personal care products purchased by retailer used: specialists, November 2019
                                                                                                                                                                                                                                                                                                                                                                                • Figure 144: Spain: BPC products purchased by retailer used: non-specialists, November 2019
                                                                                                                                                                                                                                                                                                                                                                              • Men and women both shop around
                                                                                                                                                                                                                                                                                                                                                                                • Figure 145: Spain: Repertoire of where they purchased beauty and personal care items in the last 12 months, by gender, November 2019
                                                                                                                                                                                                                                                                                                                                                                                • Figure 146: Spain: Repertoire of where they purchased beauty and personal care items in the last 12 months, by age group, November 2019
                                                                                                                                                                                                                                                                                                                                                                              • Attitudes to shopping for beauty and personal care products
                                                                                                                                                                                                                                                                                                                                                                                • Experiential retail and sustainability are key to success
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 34: Spain: Attitudes to shopping for BPC products and BPC retailers, November 2019
                                                                                                                                                                                                                                                                                                                                                                                • Clarel and Sephora shoppers are particularly interested in the retail experience
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 35: Spain: Attitudes to shopping for BPC products and BPC retailers by where they shopped for BPC products in the last 12 months: specialists, November 2019
                                                                                                                                                                                                                                                                                                                                                                                • El Corte Inglés shoppers are the most concerned with sustainability
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 35: Spain: Attitudes to shopping for BPC products and BPC retailers by where they shopped for BPC products in the last 12 months: non-specialists, November 2019
                                                                                                                                                                                                                                                                                                                                                                                • Appendix –Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                                  • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                    • Data sources
                                                                                                                                                                                                                                                                                                                                                                                    • UK

                                                                                                                                                                                                                                                                                                                                                                                      • Overview
                                                                                                                                                                                                                                                                                                                                                                                        • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                          • Products covered in this Report
                                                                                                                                                                                                                                                                                                                                                                                            • Executive Summary
                                                                                                                                                                                                                                                                                                                                                                                              • The Market
                                                                                                                                                                                                                                                                                                                                                                                                • UK beauty and personal spending falls 2% in 2019
                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 147: Best- and worst-case market size and forecast for consumer spending on beauty and personal care products (including VAT), 2014-24
                                                                                                                                                                                                                                                                                                                                                                                                • Health and beauty specialists outperform
                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 148: Best- and worst-case forecast for health and beauty specialists’ sales (including VAT), at current and constant prices, 2014-24
                                                                                                                                                                                                                                                                                                                                                                                                • Companies and brands
                                                                                                                                                                                                                                                                                                                                                                                                  • Lush competes with The Body Shop for most ethical
                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 149: Attitudes towards and usage of selected brands, December 2019
                                                                                                                                                                                                                                                                                                                                                                                                  • The consumer
                                                                                                                                                                                                                                                                                                                                                                                                    • Rise in older women buying beauty products
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 150: Beauty and personal care items purchased in the last 12 months, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                    • Rise in purchase of value own-label brands
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 151: Beauty and personal care brand types purchased in the last 12 months, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                    • Jump in consumers shopping online
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 152: How they purchased beauty and personal care items in the last 12 months, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                    • Boots remains the most used retailer
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 153: Where they purchased beauty and personal care items in the last 12 months, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                    • Satisfaction levels dip for staff expertise
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 154: Satisfaction with retailers where the most was spent on beauty and personal care products in the last 12 months, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                    • Growing interest in sustainability
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 155: Interest in innovations when shopping in-store for beauty/personal care, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                    • Older women place importance on in-store experience
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 156: Shopping behaviour when buying beauty and personal care products, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                      • Issues & Insights
                                                                                                                                                                                                                                                                                                                                                                                                        • Driving demand in a declining BPC market
                                                                                                                                                                                                                                                                                                                                                                                                          • The facts
                                                                                                                                                                                                                                                                                                                                                                                                            • The implications
                                                                                                                                                                                                                                                                                                                                                                                                              • Using the latest innovations to drive growth
                                                                                                                                                                                                                                                                                                                                                                                                                • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                  • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                    • How retailers can tap into the continued growth of online beauty
                                                                                                                                                                                                                                                                                                                                                                                                                      • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                        • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                          • The Market – What You Need to Know
                                                                                                                                                                                                                                                                                                                                                                                                                            • UK beauty and personal spending falls 2% in 2019
                                                                                                                                                                                                                                                                                                                                                                                                                              • Beauty spending falls
                                                                                                                                                                                                                                                                                                                                                                                                                                • Health and beauty specialists outperform
                                                                                                                                                                                                                                                                                                                                                                                                                                  • BPC online spending jumps 11.4%
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market Size and Forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                      • UK beauty and personal spending falls 2% in 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 157: Best- and worst-case market size and forecast for consumer spending on beauty and personal care products (including VAT), 2014-24
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 158: Market size and forecast for consumer spending on beauty and personal care products (including VAT), at current and constant prices, 2014-24
                                                                                                                                                                                                                                                                                                                                                                                                                                      • What is the future of the BPC market?
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market Segmentation
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Beauty spending falls
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 159: Best- and worst-case market size and forecast for consumer spending on beauty products (including VAT), 2014-24
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 160: Market size and forecast for consumer spending on beauty products (including VAT), at current and constant prices, 2014-24
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Beauty category performance
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 161: Consumer spending on beauty products (including VAT), by category, 2015-19
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Colour cosmetics
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Facial skincare
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Fragrances and body sprays
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Body, hand and footcare
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Spend on personal care drops further
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 162: Best- and worst-case market size and forecast for consumer spending on personal care products (including VAT), 2014-24
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 163: Market size and forecast for consumer spending on personal care products (including VAT), at current and constant prices, 2014-24
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Personal care category performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 164: Consumer spending on personal care products (including VAT), by category, 2015-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Haircare
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Oral hygiene
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Soap, bath and shower
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Shaving and hair removal
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Deodorants
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Hair colourants
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Suncare
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Sector Size and Forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Health and beauty specialists outperform
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 165: Best- and worst-case forecast for health and beauty specialists’ sales (including VAT), at current and constant prices, 2014-24
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 166: Health and beauty specialists’ sales (including VAT), at current and constant prices, 2014-24
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Notes on Mintel’s sector size
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Outlet and enterprise numbers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 167: Health and beauty specialists’ outlet numbers, 2015-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 168: Health and beauty specialists’ enterprise numbers, 2015-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Online spending jumps 11.4%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 169: Estimated market size for online consumer spending on beauty and personal care products, split by beauty and personal care, 2015-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Online beauty sales have doubled since 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 170: Estimated market size and forecast for online consumer spending on beauty products, 2014-24
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Growth in the market is slowing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 171: Best- and worst-case forecast for online consumer expenditure on beauty products, 2014-24
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Online channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 172: Retail share of online consumer expenditure on beauty products, 2017-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Channels to Market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Specialists and grocers compete for share
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 173: Estimated distribution of spending on beauty and personal care products, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 174: Estimated distribution of spending on beauty and personal care products (including VAT), 2017-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market Drivers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Deflationary trajectory
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 175: Consumer price inflation, 2008-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Steady decline in core BPC category prices since mid-2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 176: Consumer price inflation, November 2018-November 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Real wage growth outstripping inflation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 177: Real wage growth – Average weekly earnings vs inflation, January 2015-October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Population structure shifting towards later ages
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 178: Trends in the age structure of the UK population, 2018-28
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 179: Breakdown of trends in the age structure of the UK population, 2018-28
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Consumers feel positive about their current financial situation…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 180: Trends in how respondents would describe their financial situation, November 2018-November 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • …and the vast majority think they should be fine over the next year
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 181: “And how do you feel about your financial situation over the next year?”, November 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • More consumers spending their disposable income on beauty products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 182: Trends in what extra money is spent on, November 2018 and November 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Improved perceptions of private-label beauty products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 183: Attitudes towards private-label beauty products, October 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Consumers most ethically conscious when buying BPC products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 184: Ethical consideration taken into account, by retail sector, January 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Companies and Brands – What You Need to Know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Grocers grow beauty sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Amazon expands beauty offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • New formats and makeovers for BPC retailers in 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Total ad spending in 2018 remains stable
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Lush competes with The Body Shop for most ethical
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Leading Specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • A.S. Watson-owned retailers outperforming market leader Boots
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Leading specialists by sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 185: Leading specialist retailers’ net revenues (excluding VAT), 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Online beauty retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 186: Leading online/home shopping specialist retailers’ net revenues (excluding VAT), 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Leading pharmacies by sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 187: Leading pharmacy chains’ net revenues (excluding VAT), 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Outlet numbers and sales per outlet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 188: Leading specialist retailers’ outlet numbers, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 189: Leading specialists retailers’ estimated sales per outlet, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Operating profits and margins
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 190: Leading specialist retailers’ operating profits, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 191: Leading specialist retailers’ operating margins, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 192: Leading specialist online/home shopping retailers’ operating profits, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 193: Leading specialist online/home shopping retailers’ operating margins, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Leading Non-specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Grocers grow beauty sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 194: Leading non-specialist retailers’ estimated sales growth, by segment, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Amazon expands beauty offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 195: Leading non-specialist retailers’ estimated beauty and personal care goods sales (excluding VAT), 2016-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market Shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market remains highly fragmented
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 196: Leading specialist and non-specialist retailers’ estimated market shares, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 197: Leading retailers share of all spending on BPC products, 2016-2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Note on market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Launch Activity and Innovation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Non-specialist beauty retailers broaden their appeal
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Amazon debuts its own-label beauty brand ‘Belei’
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 198: Amazon’s beauty brand ‘Belei’, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Primark launches own-label skincare PS…Naturals
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Harrods opens standalone beauty store at Intu Lakeside
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • New formats and makeovers for BPC retailers in 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The Perfume Shop launches first concept store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Westfield London brings digital beauty brands to bricks-and-mortar
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 199: by Circus at Westfield London, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • After Beauty launches ‘beauty playground’
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 200: After Beauty store at Richmond, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Consumers hungry for more eco-friendly concepts in-store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The Body Shop launches first concept store on Bond Street
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 201: The Body Shop refill station, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Lush launches conveyor belt for new in-store gifting service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 202: Lush conveyor belt, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Product and water refill stations at the new Boots Covent Garden store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 203: Boots’ sustainability initiatives at its Covent Garden store, January 2020
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Fenty launches Shade Finder
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • John Lewis experiments with AR cosmetics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 204: John Lewis Virtual Lipstick experience, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • L’Oréal launches Color&Co
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Feelunique launches new technology to improve product ingredient transparency
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Advertising and Marketing Activity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Total ad spending in 2018 remains stable
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 205: Recorded above-the-line advertising expenditure on beauty and personal care, total market, 2014-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 206: Recorded above-the-line, online, display and direct mail total advertising expenditure on beauty and personal care, by leading retailers, 2015-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Digital continues to overtake press
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 207: Recorded above-the-line advertising expenditure percentage on beauty and personal care, by media type, total market, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key campaigns
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Inclusivity and diversity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Urban Decay launches the ‘Pretty Different’
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Givenchy unisex makeup line
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Gucci unisex fragrance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Nielsen Ad Intel coverage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Brand Research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 208: Attitudes towards and usage of selected brands, December 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key brand metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 209: Key metrics for selected brands, December 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Lush seen as most innovative
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 210: Attitudes, by brand, December 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The Body Shop is perceived as most ethical
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 211: Brand personality – macro image, December 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Boots is most reliable
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 212: Brand personality – micro image, December 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Brand analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Boots still a popular favourite
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 213: User profile of Boots, December 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Lush competes with The Body Shop for most ethical
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 214: User profile of Lush, December 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • MAC exclusive but overrated
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 215: User profile of MAC, December 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The Fragrance Shop most responsive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 216: User profile of The Fragrance Shop, December 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The Body Shop takes the lead as the most ethical
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 217: User profile of The Body Shop, December 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Feelunique.com provides great online service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 218: User profile of Feelunique.com, December 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Deciem only cares about profit
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 219: User profile of Deciem, December 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Space Allocation Summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 220: Leading health and beauty retailers: Health and beauty products estimated space allocation, January 2020
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Boots reimagining the beauty shopping experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 221: Boots concept store, Covent Garden, London
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The Body Shop’s new-look store design to bring its brand purpose to life
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 222: The Body Shop’s concept store, Bond Street, London
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Sainsbury’s rolling out a new beauty concept following successful trial
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Superdrug opens its biggest ever store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • John Lewis’ concierge-style concept
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 223: Leading health and beauty retailers: Health and beauty products estimated detailed space allocation, January 2020
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 224: Leading health and beauty retailers: Health and beauty products estimated detailed space allocation, January 2020
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Health and beauty space as a percentage of total floor space in non-specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 225: Non-specialists: Estimated health and beauty space as a percentage of total floor space, January 2020
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The Consumer – What You Need to Know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Rise in older women buying beauty products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Rise in purchase of value own-label brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Jump in consumers shopping online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Boots remains the most used retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Satisfaction levels dip for staff expertise
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Growing interest in sustainability
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Older women place importance on in-store experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What They Buy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Purchasing levels remain stable
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 226: Beauty and personal care items purchased in the last 12 months, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Rise in older women buying beauty products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 227: Beauty products purchased in the last 12 months, by age and gender, November 2018 and October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Consumers buying less variety of products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 228: Repertoire of beauty and personal care items purchased in the last 12 months, November 2018 and October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brand Types Purchased
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Rise in purchase of value own-label brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 229: Beauty and personal care brand types purchased in the last 12 months, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Fragrances see high levels of prestige purchasing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • How and Where They Shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Jump in consumers shopping online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 230: How they purchased beauty and personal care items in the last 12 months, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Supermarkets remain dominant but young favour specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 231: Where they purchased beauty and personal care items in the last 12 months, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Boots remains the most used retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 232: Where they purchased beauty and personal care items in the last 12 months, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Online-only players strengthen their position
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 233: Where they purchased beauty and personal care items in the last 12 months, November 2018 and October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Makeup purchasing moving online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 234: Beauty and personal care items purchased in the last 12 months, by how they shopped, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • People shop around more
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 235: Repertoire of where they purchased beauty and personal care items in the last 12 months, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Satisfaction with Retailers Purchased From
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • 92% of buyers satisfied with their beauty retail experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 236: Satisfaction with retailers where the most was spent on beauty and personal care products in the last 12 months, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Satisfaction levels dip for staff expertise
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 237: Key drivers of overall satisfaction beauty and personal care retailers, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 238: Overall satisfaction with beauty and personal care retailers – key driver output, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Health and beauty specialists have highest levels of satisfaction
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 239: Percentage point difference from average in satisfaction with factors related to beauty and personal care shopping, by types of retailers where the most was spent on beauty and personal care products in the last 12 months, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Boots stands out for customer service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 240: Satisfaction with factors related to beauty and personal care shopping, by top six retailers where the most was spent on beauty and personal care products in the last 12 months, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Methodology for key driver analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Interest in Innovations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Interest in sustainability
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 241: Interest in innovations when shopping in-store for beauty/personal care, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Interest in in-store technology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 242: Interest in innovations when shopping in-store for beauty/personal care, by age, October 2019,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Young males want advice
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 243: Interest in innovations when shopping in-store for beauty/personal care – males, by age, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Beauty and Personal Care Shopping Behaviour
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Older women and in-store experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 244: Shopping behaviour when buying beauty and personal care products, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Young consumers aged 16-34 product research online for the best products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 245: Shopping behaviour when buying beauty and personal care products, by age, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Affordable premium BPC products continue to drive demand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 246: Consumers who prefer to buy ‘all-in-one’ solutions – males, by age, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • 16-34s want retailers to provide more assistance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 247: Beauty and Personal Care Retailing – CHAID – Tree output, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 248: Beauty and Personal Care Retailing – CHAID – Table output, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Methodology for CHAID
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Consumer research methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Appendix – Market Size and Forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 249: Market size and forecast for consumer spending on beauty and personal care products (including VAT), best- and worst-case forecast, 2019-24
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 250: Health and beauty specialists’ sales (including VAT), best- and worst-case forecast, 2019-24
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • A.S. Watson (Europe)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Physical stores still at the heart of the business
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Developing complementary services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Online investment and expansion is crucial
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Loyalty schemes can aid personalisation and strengthen ties with customers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What next?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 251: A.S. Watson (Europe): Group financial performance, 2013/14-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 252: A.S. Watson (Europe): Outlet data, 2013/14-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The Body Shop

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • New-look store design
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Cash-free store concept planned
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Combatting the growing issue of plastic pollution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • B Corp certification strengthens the brand’s ethical credentials
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Capitalising on the vegan trend
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 253: The Body Shop: Estimated retail sales performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 254: The Body Shop: Outlet data, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • dm-drogerie markt

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Enhanced male beauty/personal care offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • New smartphone app offering improved mobile shopping experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Digital try-on service to aid online purchasing decisions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Express click-and-collect fulfilment option for those in a hurry
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Taking a lead on environmental protection
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 255: dm-drogerie markt: Estimated group financial performance, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 256: dm-drogerie markt: Outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Douglas Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Expanded online beauty offering with marketplace proposition
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strengthening its position in the luxury cosmetic sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Store makeovers offering expanded services and innovative experiences
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Beauty-on-demand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Tapping into the ‘clean’ beauty trend
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 257: Douglas Group: group sales performance, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 258: Douglas Group: Store data, September 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 259: Douglas Group: Outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The Fragrance Shop

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • New Sniff Bar concept delivering high conversion and transaction rates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Try-before-you-buy fragrance subscription service a huge success
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 260: The Fragrance Shop: Group financial performance, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 261: The Fragrance Shop: Outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Kiko Milano

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brand new store concept and personalised lipstick
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • More store traffic means more opportunities for sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Shifting physical expansion eastwards
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Targeting a bigger share of the online beauty market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 262: Kiko Milano: Estimated group financial performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 263: Kiko Milano: Estimated outlet data, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Lush Retail Ltd (UK)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Immersive and exclusive in-store shopping experiences
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Plastic packaging-free stores bolster ethical credentials
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Digital window shopping for on-the-go commuters
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • New time-saving in-store payment concept rolled out nationwide
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Unique products that create a buzz
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Expanded vegan option
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 264: Lush Retail Ltd (UK): Group financial performance, 2013/14-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 265: Lush Retail Ltd (UK): Outlet data, 2013/14-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Müller

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Online expansion and digitalisation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Store network expansion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Where next?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 266: Müller: Group financial performance, 2013/14-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 267: Müller: Outlet data, 2013/14-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Rossmann

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Competition mounting from discounters
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Online – the partnership with Amazon is over
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Eastern Europe a growth driver
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 268: Rossmann: group sales performance, 2015-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 269: Rossmann: Estimated outlet data, 2015-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Sephora

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Hyper personalised in-store experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Transforming the at-home beauty experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • A more transparent beauty shopping experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Tapping into the embryonic cannabis-infused beauty market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Innovative new beauty products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Loyalty-driven credit card and enhanced Beauty Insider perks for frequent shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 270: Sephora: group sales performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 271: Sephora: Estimated outlet data, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Walgreens Boots Alliance (UK and Europe)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Online back on track
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Online pharmacy – too little, too late?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Digitising loyalty scheme within Boots app
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Increased focus on beauty – two years too late?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What next?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 272: Walgreens Boots Alliance (UK and Europe): Group sales performance, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 273: Walgreens Boots Alliance (UK and Europe): Outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering

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