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Description

Description

Value is a priority for German BPC consumers, but price wars are making it difficult to compete on price alone and retailers need to find new ways to drive growth.

Bettina Krechel, Research Director - German Reports

EXECUTIVE SUMMARY

  • Market context
  • Mintel predicts
  • What consumers want and why
  • Opportunities
  • The competitive landscape

MARKET DRIVERS

MARKET ACTIVITY

  • Sector size and forecast
  • Consumer spending
  • Channels of distribution

WHAT CONSUMERS WANT, AND WHY

  • Purchase of beauty and personal care products
  • Brand preferences
  • Channels used
  • Retailers used
  • Satisfaction with the retail experience
  • Interest in innovations
  • Purchasing behaviours

RETAILER ACTIVITY

  • Leading Specialists
  • Market share
  • Online
  • Retail Innovation
  • Company Profiles

APPENDIX

  • Appendix – products covered, abbreviations and consumer research methodology
  • Appendix – sector/market size and forecast

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want and why
    • [Graph] Germany: beauty and personal care brand preferences, November 2019
    • [Graph] Germany: interest in in-store beauty and personal care retail innovations, November 2019
    • [Graph] Germany: beauty and personal care shopping experience and guidance behaviours, November 2019
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: estimated distribution of spending on beauty and personal care products, 2019
  2. market drivers

    • [Graph] Germany: gross domestic product, price-adjusted, 2009-19
    • [Graph] Germany: consumer prices of personal care items, annual % change, 2014-19
    • [Graph] Germany: real wage growth – inflation vs disposable income, 2015-19
    • [Graph] Germany: annual % change in the population, by age, 2014-18
  3. Market Activity

    • Sector size and forecast
    • Consumer spending
    • Channels of distribution
    • [Graph] Germany: estimated distribution of spending on beauty and personal care products, 2019
  4. What consumers want, and why

    • Purchase of beauty and personal care products
    • [Graph] Germany: beauty and personal care items purchased in the last 12 months, November 2019
    • [Graph] Germany: beauty items purchased in the last 12 months, November 2019
    • [Graph] Germany: personal care items purchased in the last 12 months, November 2019
    • [Graph] Germany: beauty and personal care items purchased in the last 12 months, by age and gender, November 2019
    • [Graph] Germany: repertoire of beauty and personal care items purchased in the last 12 months, by gender, November 2019
    • [Graph] Germany: attitudes towards beauty and grooming, 2019
    • Brand preferences
    • [Graph] Germany: beauty and personal care brand preferences, November 2019
    • Channels used
    • [Graph] Germany: channels used to purchase beauty and personal care items in the last 12 months, by age, November 2019
    • Retailers used
    • [Graph] Germany: types of retailer used to purchase beauty and personal care items in the last 12 months, November 2019
    • [Graph] Germany: specialist retailers used to purchase beauty and personal care items in the last 12 months, November 2019
    • [Graph] Germany: grocery/discount retailers used to purchase beauty and personal care items in the last 12 months, November 2019
    • [Graph] Germany: other retailers used to purchase beauty and personal care items in the last 12 months, November 2019
    • [Graph] Germany: types of retailer used to purchase beauty and personal care items in the last 12 months, by gender, November 2019
    • [Graph] Germany: types of retailer used to purchase beauty and personal care items in the last 12 months, by age, November 2019
    • [Graph] Germany: repertoire of retailers used to purchase beauty and personal care items in the last 12 months, by gender, November 2019
    • Satisfaction with the retail experience
    • [Graph] Germany: satisfaction with the retailer where consumers spent the most on beauty and personal care products in the last 12 months, November 2019
    • [Graph] Germany: overall satisfaction with the retailer where consumers spent the most on beauty and personal care products in the last 12 months – key driver output, November 2019
    • Interest in innovations
    • [Graph] Germany: interest in in-store beauty and personal care retail innovations, November 2019
    • [Graph] Germany: interest in in-store beauty and personal care retail innovations, by age, November 2019
    • Purchasing behaviours
    • [Graph] Germany: beauty and personal care shopping experience and guidance behaviours, November 2019
    • [Graph] Germany: beauty and personal care shopping experience and guidance behaviours, by age and gender, November 2019
    • [Graph] Germany: beauty and personal care sustainable purchasing behaviours, November 2019
    • [Graph] Germany: beauty and personal care sustainable purchasing behaviours, by age and gender, November 2019
    • [Graph] Germany: beauty and personal care brand and product selection behaviours, November 2019
    • [Graph] Germany: beauty and personal care brand and product selection behaviours, by age and gender, November 2019
  5. Retailer Activity

    • Leading Specialists
    • Market share
    • [Graph] Germany: leading BPC specialist's estimated share of all consumer spending on beauty and personal care, 2018
    • [Graph] Germany: leading BPC specialists' estimated share of all retail sales through health and beauty specialists, 2018
    • Online
    • [Graph] Germany: online purchases in the last 12 months, 2013-18
    • [Graph] Germany: online sales of drugstore products, 2014-18
    • [Graph] Germany: behaviours around BPC social media tutorials and reviews, 2019
    • Retail Innovation
    • Company Profiles
  6. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – sector/market size and forecast

This report will give you a complete 360-degree view of your market. Rooted in robust proprietary and high-quality third-party data, our local experts then put that data into context and you’ll understand:

  • The Consumer

    What they want. Why they want it.

  • The Competitors

    Who’s winning. How to stay ahead.

  • The Market

    Size, segments, shares and forecasts: How it all adds up.

  • The Innovations

    New ideas. New products. New potential.

  • The Opportunities

    Where the white space is. How to make it yours.

  • The Trends

    What’s shaping demand – today and tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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