Beauty and Personal Care Retailing - Ireland - February 2015
“With Irish consumers keen to see more beauty ranges with natural ingredients, brands should look to innovate across beauty and personal care sectors with a focus on botanical extracts as well as newer ingredients such as argan oil to appeal to skin-conscious consumers.”
– Sophie Dorbie, Research Analyst
This report covers the following issues:
- How can beauty and personal care brands appeal to the changing demographics?
- Which brands are Irish consumers opting for – Premium or budget? Does brand preference change depending on the beauty products that consumers buy?
- What opportunities are there for beauty and personal care brands to appeal to Irish consumers?
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