Beauty Devices - UK - October 2014
“Expense is the biggest barrier to purchase in this category, and despite the availability of money-back guarantees, women show interest in trial periods and special offers to avoid a hefty initial outlay. Additionally, beauty devices are seen as time-consuming and taking up space which could cause issues particularly for younger women who live in larger households. Opportunities for the category exist in greater personalisation of devices, as well as greater collaboration with the skincare category.”
– Roshida Khanom, Senior Personal Care Analyst
This report looks at the following issues:
- Combatting the expense of beauty devices
- Personalisation offers opportunities
- Skincare products can complement beauty devices
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