Beauty Influencers - Brazil - February 2020
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“Beauty influencers have become popular among consumers on social media and have migrated to the beauty and personal care retail market, creating their own brands and reaffirming their potential in the segment. Traditional brands, therefore, have started making partnerships with beauty influencers to broaden their scope and enhance customer loyalty, especially among those who have a passion for the beauty universe and want to keep updated on the main trends of the market.”
- Amanda Caridad, Beauty and Personal Care Senior Specialist
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