Beauty Online - UK - December 2013
“The money saving appeal and convenience of shopping online has resulted in consumers becoming increasingly comfortable on e-commerce platforms. Engaging with consumers and encouraging online shoppers to browse can help the online experience become more appealing than in-store.”
– Charlotte Libby - Senior Beauty Analyst
Some questions answered in this report include:
- How can consumers who prefer the in-store experience be encouraged to shop online?
- Are beauty boxes a future retail channel?
- How can e-commerce BPC retailers harness the power of social media?
- How will an ageing population affect the BPC e-commerce market?
Following a continual strong historical sales performance, the online beauty and personal care market continues to perform well in 2013 growing by 21.1% to reach an estimated £734 million in 2013. Technological advancements such as 4G internet, tablet computers and broadband penetration have boosted the popularity of e-commerce as a whole and the range of products available online is ever growing.
2013 was a strong year for innovation in the online beauty market, with retailers having utilised a number of new initiatives to encourage consumers to shop online, such as flexible delivery options, product sampling opportunities and editorial content to encourage browsing.
This report investigates consumers’ attitudes towards shopping for beauty and personal care products online, and the products most commonly purchased. Everyday toiletries are most likely to be combined with regular online grocery shopping while fragrance shoppers are drawn online to benefit from money saving opportunities.
This report looks at the online beauty market, and includes sales of:
Men’s and Women’s fragrance, skincare, suncare, colour cosmetics, haircare, bath & shower products and toiletries (deodorants, shaving preps, razors and blades, depilatories)
The online market is defined as all purchases where transactions are made through a retailer’s website, or through an auction site, rather than by other ordering methods, even if the product is viewed online prior to purchase.
This report focuses on how consumers navigate the online beauty space as well as the key retailers and marketing strategies currently employed in this fragmented category.
For detailed category information, category-specific sales data and manufacturer/brand activity, please consult Mintel’s full library of FMCG titles.
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