Beauty & Personal Care - Ireland - February 2018
“The Irish beauty and personal care market is largely driven by new product developments, technology-led innovations and the digital world of social media. With consumers looking for good value for money, mass-market brands dominate the market across many personal care and beauty segments. Nevertheless, BPC shoppers are prepared to pay premium prices for high-end brands as they look for high-quality products, value-adding services as well as customisable and personalised cosmetics and toiletries.”
– Joanna Kempiak, Market Research Analyst
This report examines the following issues:
This Report evaluates the market for beauty and personal care (BPC) products for use in the home in Ireland. It examines the main market drivers and trends affecting the industry and influencing consumer behaviour. Moreover, it draws on consumer research and examines types of BPC products bought, types of brands and retailers consumers have shopped in for BPC items as well as preferences and attitudes towards beauty and personal care.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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