Beauty Retailing - Brazil - January 2017
- Related Reports
- beauty, personal goods and toiletries
- January 2017
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"Beauty and personal care (BPC) retailing in Brazil is a unique sector, market by multichannel sales and by a wide range of product offering. Actions in purchasing channels with the aim to make consumers more loyal are essential in a market characterized by fierce competition. Pharmacies in Brazil have been turning to American and European drugstores for inspiration, increasingly focusing on BPC products, and cash-and-carry outlets are changing the landscape of Brazilian retailing, attracting an increasing number of consumers from high socioeconomic groups. However, online channels have been used mainly by Millennials, and stores that sell their own brands and direct sales companies should adapt their strategies considering this new reality."
– Juliana Martins, Beauty and Personal Care Specialist
This Report discusses the following key topics:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.