Beauty Retailing - Brazil - November 2014
“The Brazilian beauty market operates multichannel. Door-to-door sales still play an important role in this segment, but the internet can become an important competitor. For companies that operate door-to-door, the challenge is to balance both retail channels.
The market has been growing quite steadily and will continue to do so. This has been attracting international competitors, increasing the competition in this already fragmented market.”
– Andre Euphrasio, Research Analyst
This report discusses the following key topics:
- Multichannel is the way forward
- Focusing on older consumers
- Difference among regions
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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