Beauty Retailing - Brazil - November 2018
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"Brazil's beauty retailers still perform simple actions to attract consumers to their stores, compared to what has been done in countries such as the US. The competition is getting increasingly fiercer, as pharmacies merge to become stronger and big players in the sector buy smaller brands to increase their market share. New technologies such as the click and collect system, chatbots, and augmented reality devices could bring innovation to the market, allowing brands to get closer to their consumers."
– Juliana Martins, Beauty and Personal Care Senior Specialist
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