Beauty Retailing - China - February 2017
“Online shopping is supporting the growth of the beauty retailing market and compensating for stagnating offline sales. Concern about product authenticity does not prohibit consumers from looking for products online, even for premium products, because the wide selection of imported products and competitive prices in online stores are still strong incentives.”
– Jessica Jin, Associate Director of Research
This report is looking at the following areas:
- Price is more transparent with M-commerce
- How to differentiate from other retailers?
- Wider brand choices will be key to attract premium beauty shoppers
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