Beauty Retailing - China - February 2020
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- beauty, personal goods and toiletries
- February 2020
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This year, China’s beauty retail market has performed a satisfactory growth rate that brings more possibility to the market. Local domestic cosmetic store brands such as Gialen and T3C continue to expand, especially in lower tier cities, whereas Sephora remains the top retailer in tier one cities. The retail model of syncing online and offline activities is no longer new but a common practice in the market. Although online shopping continues to flourish, many brands have shifted their focus back to the bricks-and-mortar stores to attract consumers offline
“Bricks-and-mortar stores are no longer just a place to sell products but also a destination to create experiences for consumers, the focus should not only be selling products with price competition with online channels, but shift to create memorable experiences, to provide expert advice and the most importantly is to design an atmosphere for shoppers to approach new products and comfortable product trial environment.”
– Amy Jin, Research Analyst
This report examines the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.