Beauty Retailing - China - March 2015
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- beauty, personal goods and toiletries
- March 2015
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The beauty retailing market continued its strong growth to reach RMB182.5 million in 2014.
Technological advancements such as mobile shopping, mobile applications, tablet computers and increased internet penetration have boosted the popularity of online beauty retailing while the expansion of giant stores such as Watsons and Sephora into lower tier cities has contributed to make the market grow steadily.
Meanwhile, the market is becoming increasingly competitive. Traditional bricks-and-mortar stores are facing severe challenges as more and more consumers are moving online.
To counter that, many bricks-and-mortar stores have opened their online websites. In addition, they are using the online-to-offline model and attracting users online and directing them to offline physical stores.
Products covered in this report
Retail outlets covered in this report
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