Beauty Retailing - China - March 2016
- Related Reports
- beauty, personal goods and toiletries
- March 2016
US $4,459.99 (Excl.Tax)Excl. Tax Buy Now
“In China, where national expansion of physical stores is diminishing, mobile is becoming the battlefield for beauty retailers. There is an enormous amount of mobile-centric innovation intensifying competition for consumers' wallets and the O2O movement will continue to boom in order to provide an omni-channel experience.
The rise of cross-border e-commerce will threaten sales of domestic bricks-and-mortar focused retailers. Using mobile-centric technology will help to lessen this trend by creating instant gratification in-store.”
– Wenwen Chen, Senior Beauty and Personal care Analyst
This report examines the following areas:
Although China’s cooling economy has undermined consumers’ confidence in general, the beauty market seems immune to a market slowdown. Mintel has found that the consumer passion for better facial skincare products is the key driver.
Looking ahead, growth will remain slow, and is likely to be driven by product premiumisation, rather than an increase in volume sales. Mobile-centric innovations will also encourage shoppers to make quick buying decisions.
Beauty products included in this report:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.