Beauty Retailing - Germany - January 2012

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

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Executive Summary
Report Scope
- Beauty and personal care retailing
- Sources for consumer spending
- Abbreviations
- Technical notes
- Financial definitions
- Currencies
- Country codes
  - Figure 1: Country codes
- VAT
  - Figure 2: Europe: Standard VAT rates, 2010/11
The Market: Economic and Demographic Context
- The economy
  - Figure 3: Germany: Real-terms, year-on-year GDP growth, Q1 2006-Q3 2011
- - Figure 4: Germany: Selected labour market indicators, Q1 2009-Q3 2011
- - Figure 5: Germany: Consumer confidence and retail trade confidence, Dec 2010-Nov 2011
- Inflation
  - Figure 6: Germany: Consumer prices index, Jan 2006-Oct 2011
- Demographics
  - Figure 7: Germany: Over 65s as % total population, 1960-2030
- Implications for beauty retailers
- Economy:
- Demographics:
The Market: Consumer Spending
- Personal care spending data
- - Figure 8: Germany: Consumer spending on personal care and other selected categories, 2006-10
- Personal care goods spending per capita
  - Figure 9: Germany: Annual per-capita consumer expenditure on personal care goods, 2006-10
- Personal care goods spending as a share of all expenditure
  - Figure 10: Germany: Consumer spending on personal care goods as percentage of total consumer spending, 2006-10
- Spending on personal care goods relative to services
- - Figure 11: Germany: Spending on personal care goods vs spending on personal care services, 2006-10
- Trade association data
- - Figure 12: Germany: Total consumption of cosmetics and toiletries products, 2010-11
- Spending breakdown by category
- - Figure 13: Germany: Consumer spending on skin care and hair care, 2010-11f
- - Figure 14: Germany: Consumer spending on personal care, by major category, 2010-11
- Category performance and prospects
The Market: The Health and Beauty Specialists Sector
- Economic outlook
- Retail sales and forecasts
- - Figure 15: Germany: Beauty retailers’ sales, 2006-10
- - Figure 16: Germany: Beauty retailers’ sales forecasts, 2011-16
- Index of retail sales
  - Figure 17: Germany: Index of retail sales: Annual % change, Jan 2010-Oct 2011 (current prices)
The Market: Outlet and Enterprise Data
- - Figure 18: Germany: Number of retail enterprises, 2005-09
- - Figure 19: Germany: Number of outlets, 2005-09
The Retailers: Channels of Distribution
- Drugstores dominate the beauty market
- Perfumeries led by Douglas
- Grocers gain share thanks to Schlecker’s crisis
- Department stores in decline
- Online
- Others
- Direct selling
  - Figure 20: Germany: Specialist beauty members of the direct selling association, 2011
The Retailers: Online
- Proportion of consumers shopping online
  - Figure 21: Germany: Percentage of individuals who have purchased goods or services online within the preceding three/12 months, 2006-11
- - Figure 22: Percentage of female consumers who have purchased beauty products online in the 12 months to March 2011, Italy, Spain, Germany, France and UK
- Leading websites by usage
  - Figure 23: Germany: Leading transactional beauty websites, July 2011
The Retailers: Leading Specialists
- Schlecker in crisis – files for insolvency
- dm set to take market leader position
- Dynamic Rossmann
- Müller lagging a little, but still outperforming Schlecker
- Douglas dominates in perfumery
- Budnikowsky, a regional player
  - Figure 24: Germany: Leading beauty retailers, 2010/11
The Retailers: Market Shares
- - Figure 25: Germany: Leading beauty retailers’ estimated shares of sector sales, 2010
The Consumer: Where They Shop
- - Figure 26: Germany: Outlets from which make-up/hair care/skin care/fragrance products were bought by female consumers in the last 12 months, March 2011
- Where they shop by age group and product type
- - Figure 27: Germany: Outlets from which make-up products were bought by female consumers in the last 12 months, by age group, March 2011
- - Figure 28: Germany: Outlets from which hair care products were bought by female consumers in the last 12 months, by age group, March 2011
- - Figure 29: Germany: Outlets from which skin care products were bought by female consumers in the last 12 months, by age group, March 2011
- - Figure 30: Germany: Outlets from which fragrance products were bought by female consumers in the last 12 months, by age group, March 2011
dm-drogerie markt
- - Figure 31: dm-drogerie markt’s Sales of share of health & beauty retailers’ sales in Germany, 2007-11
- Strategic evaluation
- Background
- Company performance
- - Figure 32: DM-drogerie markt, 2006/07-2010/11
  - Figure 33: DM-drogerie markt: Outlet data, 2007-11
- Store formats
- Retail offering
- e-commerce and home shopping
Douglas
- - Figure 34: Douglas perfumery: Share of European health and beauty specialists’/beauty specialists’ sales, 2007-11
- Strategic evaluation
  - Figure 35: Douglas Perfumeries: Sales contribution of German/International stores, 2007-11
- - Figure 36: Douglas Perfumeries: German/International store portfolio, 2007-11
- - Figure 37: Douglas Perfumeries: Stores per million capita in selected countries, 2010
  - Figure 38: Douglas Perfumeries: Sales per store, 2010
- - Figure 39: Douglas Perfumeries: Sales per store growth rates in selected countries, 2006/07-2009/10
- Background
- Company performance
  - Figure 40: Douglas Holding: Group financial performance, 2006/07-2010/11
- - Figure 41: Douglas Perfumeries: Group financial performance, 2006/07-2010/11
  - Figure 42: Douglas Perfumeries: Outlet data, 2007-11
- Retail offering
- e-commerce and home shopping
Lush Retail Ltd
- - Figure 43: Lush Retail Ltd: Sales as share of beauty and cosmetics specialists’ sales in UK, 2006-09
- Strategic evaluation
- Background
- Company performance
  - Figure 44: Lush Retail Ltd: Group financial performance, 2005/06-2009/10
- - Figure 45: Lush Retail Ltd: Outlet data, 2006-10
- Store formats
- Retail offering
- e-commerce
  - Figure 46: Lush: Online consumer demographics, three month average to October 2011
Müller
- - Figure 47: Müller: Estimated sales as share of health & beauty and beauty retailers’ sales in Germany, 2006-10
- Strategic evaluation
- Background
- Company performance
  - Figure 48: Müller: Estimated group sales performance, 2006/07-2010/11
  - Figure 49: Müller: Estimated outlet data, 2007-11
- Retail offering
- e-commerce and home shopping
Rossmann
- - Figure 50: Rossman’s Sales of share of health & beauty retailers’ sales in Germany, 2006-10
- Strategic evaluation
- Background
- Company performance
  - Figure 51: Rossmann, Sales performance, 2006-10
- - Figure 52: Rossmann: Outlet data, 2006-10
- Store formats
- Retail offering
- e-commerce and home shopping
Schlecker (incl Ihr Platz)
- - Figure 53: Schlecker: Share of European health and beauty specialists’ sales, 2006-10
- Strategic evaluation
- Background
- Company performance
  - Figure 54: Schlecker: Estimated sales performance, 2006-10
- - Figure 55: Schlecker: Estimated outlet data, 2006-10
- Store format
- Retail offering
- e-commerce and home shopping
The Body Shop
- - Figure 56: The Body Shop UK: Estimated sales as share of UK cosmetics and toiletries specialists’ sales, 2006-10
- Strategic evaluation
- Background
- Company performance
  - Figure 57: The Body Shop: Financial performance, 2006-10
- - Figure 58: The Body Shop: Estimated UK and RoI sales performance, 2006-10
- - Figure 59: The Body Shop: Outlet data, 2006-10
- Store formats
- Consumer profile
  - Figure 60: The Body Shop shoppers in last 12 months, by gender, age and socio-economic group, November 2011
- - Figure 61: The Body Shop shoppers in last 12 months, by region and ACORN group, November 2011
- Retail offering
- e-commerce and home shopping
  - Figure 62: The Body Shop: Online consumer demographics, three month average to October 2011
Appendix – The Market
- Population
  - Figure 63: Europe: Population, by age group, 2005
  - Figure 64: Europe: Population, by age group, 2010
- - Figure 65: Europe: Population, by age group, 2015
  - Figure 66: Europe: Population, by age group, 2020
- GDP
  - Figure 67: Europe: GDP (current prices), 2010
  - Figure 68: Europe: GDP growth rates (current prices), 2001-Q3 2011
  - Figure 69: Europe: GDP growth rates (constant prices), 2001-Q3 2011
- Consumer spending
  - Figure 70: Europe: Households’ consumer spending (current prices), 2010
  - Figure 71: Europe: Households’ consumer spending growth rates (current prices), 2001-Q3 2011
  - Figure 72: Europe: Households’ consumer spending growth rates (constant prices), 2001-Q3 2011
- Consumer prices
  - Figure 73: Europe: Harmonised index of consumer prices, 2001-10
- Unemployment
  - Figure 74: Europe: Average rate of unemployment, 2001-10
- Interest rates
  - Figure 75: Europe: Interest rates, 2005-Q4 2011
- Consumer confidence
  - Figure 76: Europe: Consumer confidence, Jan 2011-Dec 2011
Appendix – Consumer Data
- Make-up
  - Figure 77: Outlets from where make-up was bought in the last 12 months, UK, March 2011
- - Figure 78: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, Germany, March 2011
- - Figure 79: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, Germany, March 2011
- Fragrances
  - Figure 80: Outlets from where fragrances were bought in the last 12 months, March 2011
- - Figure 81: Outlets from where fragrance products were bought in the last 12 months, by demographics, Germany, March 2011
- Skincare
  - Figure 82: Outlets from where skincare was bought in the last 12 months, March 2011
- - Figure 83: Outlets from where skincare products were bought in the last 12 months, by demographics, Germany, March 2011
- Haircare
  - Figure 84: Outlets from where haircare was bought in the last 12 months, March 2011
- - Figure 85: Outlets from where haircare products were bought in the last 12 months, by demographics, Germany, March 2011