Executive Summary

Report Scope and Technical Notes

• Coverage
• New report format
• Definitions
• Defining ‘beauty’
• Beauty specialists
• Consumer spending
• Abbreviations
• VAT
• • Figure 1: Europe: Standard VAT rates, 2010-13

Spending and inflation

• Key points
• • Figure 2: Germany: Consumer spending on personal care (incl. VAT), 2007-12
• Relative performance of personal care goods
  • Figure 3: Germany: Spending on personal care as % all household consumption spending, 2007-12
  • Figure 4: Germany: Spending on personal care relative to all retail sales, 2007-12
• Product market breakdown
  • Figure 5: Germany: Main beauty and personal care markets (incl vat), 2007-12
• Consumer prices inflation
  • Figure 6: Germany: Consumer price inflation on health & beauty products by month, Annual % change, 2011-12 (Nov)

Channels of Distribution

• • Figure 7: Germany: Beauty and personal care products, estimated channels of distribution, 2011

Sector Size and Forecast

• Key points
• Sector sales
• • Figure 8: Germany: Health & beauty specialists sales (excl. VAT), 2007-12
  • Figure 9: Germany: Health & Beauty specialists forecast sales (excl. VAT), 2013-18

Enterprises and Employment

• • Figure 10: Health and beauty retailers: Enterprise and employment data, 2008-10

The Retailers – Financials and Outlets

• • Figure 11: Germany: Leading beauty specialists’ net sales, 2009-12
  • Figure 12: Germany: Leading beauty specialists’ outlet numbers, 2009-12
• • Figure 13: Germany: Leading beauty specialists’ sales per outlet, 2009-12

The Retailers – Market Shares

• • Figure 14: Germany: Leading drugstores and perfumeries, share of beauty and personal care sales, 2009-12

The Consumer – Where They Shop For Make-Up

• Key points
• Drugstores dominate
• • Figure 15: Germany: Where women shop for make-up, September 2012
• • Figure 16: Germany: Profile of makeup shoppers by main formats, September 2012

The Consumer – What Drives Them to Try New Products

• • Figure 17: Germany: Main factors for trying new makeup products, September 2012
• • Figure 18: Germany: Main factors influencing consumers to try new makeup brands, September 2012.

Online

• • Figure 19: Germany: Proportion of population that has bought products online in last 3 months

dm-drogerie markt

• What we think
• Company background
• Company performance
• • Figure 20: dm-drogerie markt: Group financial performance, 2007/08-2011/12
  • Figure 21: dm-drogerie markt: Outlet data, 2007/08-2011/12
• • Figure 22: dm-drogerie markt: Outlet numbers by country, 2007/08-2011/12
• Retail offering

Douglas

• What we think
• Company background
• Company performance
  • Figure 24: Douglas Holding: Group financial performance, 2007/08-2011/12
• • Figure 25: Douglas Perfumeries: Financial performance, 2007/08-2011/12
• • Figure 26: Douglas Perfumeries: Outlet data, 2008-12
• Retail offering

Müller

• What we think
• Company background
• Company performance
  • Figure 27: Müller: Group financial performance, 2007-11
  • Figure 28: Müller: Outlet data, 2007-12
• Retail offering
  • Figure 29: Müller product offer, 2012

Rossmann

• What we think
• Company background
• Company performance
• • Figure 30: Rossmann, Sales performance, 2008-12
  • Figure 31: Rossmann, Store numbers, 2008-12
• Retail offering

Schlecker

• Breaking up of the business
• Company performance
  • Figure 32: Schlecker: Group financial performance, 2007-11
  • Figure 33: Schlecker: Outlet data, 2007-11

Appendix – Broader Market Environment

• Population
  • Figure 34: Europe: Population, by age group, 2005
  • Figure 35: Europe: Population, by age group, 2010
• • Figure 36: Europe: Population, by age group, 2015
  • Figure 37: Europe: Population, by age group, 2020
• GDP
  • Figure 38: Europe: GDP (current prices), 2011
  • Figure 39: Europe: GDP growth rates (current prices), 2001-11
  • Figure 40: Europe: GDP growth rates (constant prices), 2001-11
• • Figure 41: Europe: Year-on-year GDP growth rates (constant prices), Q1 2012-Q3 2012
• Consumer spending
  • Figure 42: Europe: Households’ consumer spending (current prices), 2011
  • Figure 43: Europe: Households’ consumer spending growth rates (current prices), 2001-11
• Consumer prices
  • Figure 44: Europe: Harmonised index of consumer prices, 2002-12
• Unemployment
  • Figure 45: Europe: Average rate of unemployment, 2001-11
  • Figure 46: Europe: Average rate of unemployment, Q1 2012-Q3 2012
• Interest rates
  • Figure 47: Europe: Interest rates, 2005-Q4 2012
• Consumer confidence
  • Figure 48: Europe: Consumer confidence, Jan-Dec 2012