Beauty Retailing - Germany - January 2013
Beauty Retailing Europe provides detailed coverage of the beauty retail sectors in six Western European markets: the UK, France, Germany, Italy, Spain and the Netherlands. The data in its entirety is contained in the single copy six-country report, which gives a full overview of beauty retailing in these markets. Single country reports are also available for the UK, France, Germany, Italy and Spain.
In our European Summary section we also provide data for European beauty retailing beyond these six countries including consumer spending on personal care goods and services and health and beauty sector sales and forecasts to 2018 for 18 European countries.
This year, our coverage of France, Germany, Italy and Spain includes exclusive Mintel consumer research, exploring consumer attitudes to shopping for beauty products and asking consumers which types of retailers they buy cosmetic products from. As ever, our UK report includes substantial consumer and brand research.
What you get
What's included
- Consumer Attitudes and Behaviour
- Market data
- Competitive analysis
- Risks and Opportunities
- What’s Next
- Market Trends
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
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Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
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Data
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

* This is a sample representation of the report layout and does not reflect the research included in this report.
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Table of contents
Executive Summary
Report Scope and Technical Notes
- Coverage
- New report format
- Definitions
- Defining ‘beauty’
- Beauty specialists
- Consumer spending
- Abbreviations
- VAT
- Figure 1: Europe: Standard VAT rates, 2010-13
- Coverage
Spending and inflation
- Key points
- Figure 2: Germany: Consumer spending on personal care (incl. VAT), 2007-12
- Relative performance of personal care goods
- Figure 3: Germany: Spending on personal care as % all household consumption spending, 2007-12
- Figure 4: Germany: Spending on personal care relative to all retail sales, 2007-12
- Product market breakdown
- Figure 5: Germany: Main beauty and personal care markets (incl vat), 2007-12
- Consumer prices inflation
- Figure 6: Germany: Consumer price inflation on health & beauty products by month, Annual % change, 2011-12 (Nov)
- Key points
Channels of Distribution
- Figure 7: Germany: Beauty and personal care products, estimated channels of distribution, 2011
Sector Size and Forecast
- Key points
- Sector sales
- Figure 8: Germany: Health & beauty specialists sales (excl. VAT), 2007-12
- Figure 9: Germany: Health & Beauty specialists forecast sales (excl. VAT), 2013-18
- Key points
Enterprises and Employment
- Figure 10: Health and beauty retailers: Enterprise and employment data, 2008-10
The Retailers – Financials and Outlets
- Figure 11: Germany: Leading beauty specialists’ net sales, 2009-12
- Figure 12: Germany: Leading beauty specialists’ outlet numbers, 2009-12
- Figure 13: Germany: Leading beauty specialists’ sales per outlet, 2009-12
The Retailers – Market Shares
- Figure 14: Germany: Leading drugstores and perfumeries, share of beauty and personal care sales, 2009-12
The Consumer – Where They Shop For Make-Up
- Key points
- Drugstores dominate
- Figure 15: Germany: Where women shop for make-up, September 2012
- Figure 16: Germany: Profile of makeup shoppers by main formats, September 2012
- Key points
The Consumer – What Drives Them to Try New Products
- Figure 17: Germany: Main factors for trying new makeup products, September 2012
- Figure 18: Germany: Main factors influencing consumers to try new makeup brands, September 2012.
Online
- Figure 19: Germany: Proportion of population that has bought products online in last 3 months
dm-drogerie markt
- What we think
- Company background
- Company performance
- Figure 20: dm-drogerie markt: Group financial performance, 2007/08-2011/12
- Figure 21: dm-drogerie markt: Outlet data, 2007/08-2011/12
- Figure 22: dm-drogerie markt: Outlet numbers by country, 2007/08-2011/12
- Retail offering
Douglas
- What we think
- Company background
- Company performance
- Figure 24: Douglas Holding: Group financial performance, 2007/08-2011/12
- Figure 25: Douglas Perfumeries: Financial performance, 2007/08-2011/12
- Figure 26: Douglas Perfumeries: Outlet data, 2008-12
- Retail offering
Müller
- What we think
- Company background
- Company performance
- Figure 27: Müller: Group financial performance, 2007-11
- Figure 28: Müller: Outlet data, 2007-12
- Retail offering
- Figure 29: Müller product offer, 2012
Rossmann
- What we think
- Company background
- Company performance
- Figure 30: Rossmann, Sales performance, 2008-12
- Figure 31: Rossmann, Store numbers, 2008-12
- Retail offering
Schlecker
- Breaking up of the business
- Company performance
- Figure 32: Schlecker: Group financial performance, 2007-11
- Figure 33: Schlecker: Outlet data, 2007-11
Appendix – Broader Market Environment
- Population
- Figure 34: Europe: Population, by age group, 2005
- Figure 35: Europe: Population, by age group, 2010
- Figure 36: Europe: Population, by age group, 2015
- Figure 37: Europe: Population, by age group, 2020
- GDP
- Figure 38: Europe: GDP (current prices), 2011
- Figure 39: Europe: GDP growth rates (current prices), 2001-11
- Figure 40: Europe: GDP growth rates (constant prices), 2001-11
- Figure 41: Europe: Year-on-year GDP growth rates (constant prices), Q1 2012-Q3 2012
- Consumer spending
- Figure 42: Europe: Households’ consumer spending (current prices), 2011
- Figure 43: Europe: Households’ consumer spending growth rates (current prices), 2001-11
- Consumer prices
- Figure 44: Europe: Harmonised index of consumer prices, 2002-12
- Unemployment
- Figure 45: Europe: Average rate of unemployment, 2001-11
- Figure 46: Europe: Average rate of unemployment, Q1 2012-Q3 2012
- Interest rates
- Figure 47: Europe: Interest rates, 2005-Q4 2012
- Consumer confidence
- Figure 48: Europe: Consumer confidence, Jan-Dec 2012
- Population
Beauty Retailing - Germany - January 2013