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Beauty Retailing - Spain - January 2017

“Spain is emerging from its prolonged recession and consumers are recovering their confidence. They are showing signs of trading up and are interested in the environmental credentials of beauty products. Consumer research for this report reveals a trend towards shopping at the specialists and a recovery in interest in innovative beauty products.”
– Richard Perks, Director of Retail Research

This report examines the following issues:

  • The growth potential in environmental concerns
  • The growth of the specialists

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive Summary

          • The market
            • Spending and inflation
              • Figure 1: Spain: Consumer prices, annual % change, monthly data, 2015-16
            • Product market breakdown
              • Channels of distribution
                • Sector size and forecast
                  • Leading players
                    • Key metrics
                      • Market shares
                        • Figure 2: Spain: Leading beauty specialists: Shares of all beauty retailers’ sales, 2015/16
                      • Online
                        • The consumer
                          • Who buys?
                            • Where they shop
                              • Figure 3: Spain: Where they shop for beauty products, November, 2016
                            • Customer profiles
                              • Figure 4: Spain: Profile of those who bought in-store, by type of retailers used, November 2016
                            • Attitudes to shopping for beauty products
                              • Figure 5: Spain: Attitudes to shopping for beauty products, November 2016
                            • What we think
                            • Issues and Insights

                              • The growth potential in environmental concerns
                                • The facts
                                  • The implications
                                    • The growth of the specialists
                                      • The facts
                                        • The implications
                                        • The Market – What You Need to Know

                                          • Beauty spending on the rise
                                            • Makeup gaining ground
                                              • Supermarkets account for one third of beauty spend
                                                • Clarel brings growth to the sector
                                                • Spending and Inflation

                                                  • General economy
                                                    • Market size and trend
                                                      • Figure 6: Spain: Consumer spending on beauty and selected other goods and services (inc VAT), 2011-16
                                                    • Inflation
                                                      • Figure 7: Spain: Consumer prices of personal care goods and services, Annual % change, 2011-16
                                                      • Figure 8: Spain: Consumer prices, annual % change, monthly data, 2015-16
                                                  • Product Market Breakdown

                                                      • Figure 9: Spain: Main beauty markets, Spending (inc VAT), 2011-16
                                                      • Figure 10: Spain: Main beauty markets, spending (inc VAT), Forecasts, 2016-20
                                                  • Channels of Distribution

                                                        • Figure 11: Spain: Estimated channels of distribution of spending on beauty and personal care products, inc VAT, 2013-15
                                                    • Sector Size and Forecast

                                                        • Figure 12: Spain: Health & beauty retailers’ sales, (ex VAT) 2011-16
                                                        • Figure 13: Spain: Health & beauty retailers’ sales (ex VAT), Forecasts, 2016-21
                                                    • Leading Players – What You Need to Know

                                                      • Clarel leads the sector
                                                        • Market shares
                                                          • Online remains small
                                                          • Leading Players

                                                            • Clarel leadership to be challenged
                                                              • Figure 14: Spain: Leading beauty retailers, Sales, 2012/13-2015/16
                                                              • Figure 15: Spain: Leading beauty retailers, Outlets, 2012/13-2015/16
                                                              • Figure 16: Spain: Leading beauty retailers, Sales per outlet, 2012/13-2015/16
                                                          • Market Shares

                                                              • Figure 17: Spain: Leading beauty specialists: Shares of all beauty retailers’ sales, 2013/14-2015/16
                                                          • Online

                                                            • Internet usage
                                                              • Figure 18: Spain: 16-74 year olds who regularly use the internet, 2005-16
                                                            • Shopping online
                                                              • Figure 19: Spain: Online buyers in key sectors, 2007-16
                                                          • The Consumer – What You Need to Know

                                                            • Supermarkets, perfumeries and department stores most popular channels
                                                              • Shoppers looking for environmentally friendly products and good service
                                                              • Where they Shop for Beauty Products

                                                                • Bias to women
                                                                  • Where they shop
                                                                    • Figure 20: Spain: Where they shop for beauty products, November, 2016
                                                                  • Who shops where
                                                                    • Figure 21: Spain: Profile of those who bought in-store, by type of retailer used, November 2016
                                                                    • Figure 22: Spain: Profile of those who bought online, by type of retailer used, November 2016
                                                                  • Women’s buying habits
                                                                    • Figure 23: Spain: Women’s purchasing behaviours for facial skincare products, 2016
                                                                • Attitudes to Shopping for Beauty Products

                                                                    • Figure 24: Spain: Attitudes to shopping for beauty products, November 2016
                                                                  • Attitudes by where people shop
                                                                    • An opportunity for drugstores
                                                                      • Figure 25: Spain: Attitudes to shopping for beauty products by where they shop, November 2016
                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                    • Abbreviations
                                                                      • Data sources
                                                                      • A. S. Watson (Europe)

                                                                          • What we think
                                                                            • Solid performance
                                                                              • Service
                                                                                • New outlets
                                                                                  • Marionnaud
                                                                                    • Company background
                                                                                      • Marionnaud
                                                                                        • Company performance
                                                                                            • Figure 26: A. S. Watson (Europe): Group financial performance, 2011-15
                                                                                            • Figure 27: A. S. Watson (Europe): Outlet data, 2011-15
                                                                                          • Retail offering
                                                                                            • Continental Europe
                                                                                              • UK
                                                                                              • The Body Shop

                                                                                                  • What we think
                                                                                                    • Enrich Not Exploit
                                                                                                      • Skincare products driving sales
                                                                                                        • Maximising mobile opportunities
                                                                                                          • New UK store concept offering an enhanced beauty shopping experience
                                                                                                            • Company background
                                                                                                              • Company performance
                                                                                                                • Figure 28: The Body Shop: Retail and consolidated sales, 2011-15
                                                                                                                • Figure 29: The Body Shop: Estimated UK sales performance, 2011-15
                                                                                                                • Figure 30: The Body Shop: Estimated outlet data, 2011-15
                                                                                                              • Retail offering
                                                                                                              • Clarel (Dia)

                                                                                                                  • What we think
                                                                                                                    • A good start
                                                                                                                      • Where next
                                                                                                                        • Company background
                                                                                                                          • Company performance
                                                                                                                            • Figure 31: Dia: Group financial performance, 2011-15
                                                                                                                            • Figure 32: Dia: Outlet data, 2011-15
                                                                                                                          • Retail offering
                                                                                                                          • Douglas Group

                                                                                                                              • What we think
                                                                                                                                • Perfumes and fragrances market under pressure
                                                                                                                                  • E-commerce growth
                                                                                                                                    • Private label expansion
                                                                                                                                      • Exclusive brands on the rise
                                                                                                                                        • New store formats
                                                                                                                                          • Growth through acquisitions and store openings
                                                                                                                                            • Professional beauty potential
                                                                                                                                              • Company background
                                                                                                                                                • Company performance
                                                                                                                                                  • Figure 33: Douglas Group: Group financial performance, 2011/12-2015/16
                                                                                                                                                  • Figure 34: Douglas Group: Outlet data, 2011/12-2015/16
                                                                                                                                                • Retail offering
                                                                                                                                                • Kiko Milano

                                                                                                                                                    • What we think
                                                                                                                                                      • An authentic sensory in-store beauty shopping experience
                                                                                                                                                        • Professional make-up artists’ recommendations bolster quality credentials
                                                                                                                                                          • New smart technology-led store aimed at Millennials
                                                                                                                                                            • Company background
                                                                                                                                                              • Company performance
                                                                                                                                                                • Figure 35: Kiko Milano: Group sales performance, 2011-16
                                                                                                                                                                • Figure 36: Kiko Milano: Estimated outlet data, 2011-16
                                                                                                                                                              • Retail offering
                                                                                                                                                              • Lush Retail

                                                                                                                                                                  • What we think
                                                                                                                                                                    • Distinctive USP that resonates with the 50% of consumers looking for natural beauty products
                                                                                                                                                                      • Transparency and authenticity
                                                                                                                                                                        • Enhanced store experience
                                                                                                                                                                          • Targeting fresh growth opportunities
                                                                                                                                                                            • Building a global open-source platform to connect its growing online community
                                                                                                                                                                              • Company background
                                                                                                                                                                                • Company performance
                                                                                                                                                                                  • Figure 37: Lush Retail Ltd: Group financial performance, 2010/11-2014/15
                                                                                                                                                                                  • Figure 38: Lush Retail Ltd: Outlet data, 2010/11-2014/15
                                                                                                                                                                                • Retail offering
                                                                                                                                                                                • Sephora

                                                                                                                                                                                    • What we think
                                                                                                                                                                                      • Revolutionising the beauty shopping experience…
                                                                                                                                                                                        • …store concepts
                                                                                                                                                                                          • …virtual and augmented reality
                                                                                                                                                                                            • …mobile
                                                                                                                                                                                              • Beauty-to-go
                                                                                                                                                                                                • A new way to shop Sephora
                                                                                                                                                                                                  • New social media reward and mobile messaging e-gifting scheme
                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                        • Figure 39: LVMH: Selective Retailing sales and estimated Sephora retail sales, 2011-15
                                                                                                                                                                                                        • Figure 40: Sephora: Outlet data, 2011-15
                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                      • Yves Rocher

                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                            • Natural beauty
                                                                                                                                                                                                              • Environmentally-friendly option
                                                                                                                                                                                                                • New app bridging the online and offline experience
                                                                                                                                                                                                                  • New experienced-based retail concept rolled out across more stores
                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                        • Figure 41: Rocher Groupe: Estimated group sales performance, 2011-15
                                                                                                                                                                                                                        • Figure 42: Rocher Groupe: Estimated outlet data, 2011-15
                                                                                                                                                                                                                      • Retail offering

                                                                                                                                                                                                                      Beauty Retailing - Spain - January 2017

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