Beauty Retailing - UK - January 2014
“With consumers ever keener to secure the best deals, retailers would do well to find new ways to bolster customer loyalty. Following the lead of food retailers and introducing a Price Matching scheme could be one way to encourage loyalty by deepening trust. Giving customers a feeling of control over their loyalty programme interaction could be compelling too, for instance by offering shoppers a choice in how their loyalty is rewarded.”
– Hilary Monk, Senior Retail Analyst
Some questions answered in this report include:
- How can beauty retailers encourage greater customer loyalty?
- Who were the retail winners and losers in 2012 and 2013?
- Can retailers capitalise more on the gift market?
- Are there new opportunities in the male beauty market?
- Can retailers prevent older people ageing out of the beauty market?
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