Beauty Retailing - UK - January 2016
“Spending on beauty and personal care contracted marginally in 2015. the market remains very price sensitive and discount retailers’ customer numbers grew significantly. Even buyers of prestige brands are price conscious. The market will recover in 2016 but premium retailers must give consumers original and compelling reasons to trade up.”
– Hilary Monk, Senior Retail Analyst
Spending on beauty and personal care contracted marginally in 2015. As we explore in this report, the rise of the discounters and the highly promotionally-driven market is impacting value growth, particularly within the personal care segment. Despite improvements in the economy, savvy shopping habits have become engrained in consumers’ minds and this is set to continue into 2016, although we expect to see a return to growth.
Within the cosmetic industry analysis, the colour cosmetics category is performing well, boosted by fashion trends for particular looks, such as strong eyebrows, and the launch of complementary make-up ranges within a number of leading fashion retailers.
The consumer research highlights the importance of price to consumers, even among those buying into prestige brands. This presents both challenges and opportunities, with the value-led retailers delivering impressive growth, while the department stores and niche specialists are using unique experiences to drive shoppers in-store and encourage them to trade up to more premium products.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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