“For many consumers, buying beauty products can become somewhat of a mundane task. Shoppers in this category have a multitude of options to choose from including where they shop and what they buy, but still, many will frequent a few favorite places, and/or buy the same brands repeatedly. Retailers need to determine more ways to intercept these routines whether it be through pop-up retail or through little surprises like free samples or specialized offers such as gifts based on reaching a certain purchase level.”
– Diana Smith, Senior Research & Apparel Analyst
This report answers the following questions:
- What drives consumers to purchase beauty products?
- What role do men play in the beauty products market?
- What do consumers say they want more of when it comes to beauty products?
Sales are expected to grow slowly but steadily through 2019. This growth is being fueled by consumers’ routine purchasing behavior in the beauty category as well as growing populations of key demographic groups – namely women and Hispanics. Men, though, are influencing the market to a greater degree as well, as they invest more time and money in beauty products. Furthermore, online and mobile shopping have provided easier access to beauty products and allowed for greater convenience when shopping for these, while the proliferation of social media has given consumers another way to research products and/or learn about new trends.
This report focuses on the shopping experience for beauty products and provides a detailed exploration of consumers’ attitudes, usage, and shopping behaviors in this category.
This report looks at the entire retail experience where shopping for items in the beauty category is concerned. The primary focus will be based on the results of Mintel’s exclusive consumer research.
For the purposes of this report, Mintel defines the beauty category as including: color cosmetics, facial skincare, body care, haircare, nail care, women’s fragrances, men’s fragrances, hair accessories, sun protection products, and beauty appliances (hair and skin).