Beauty Retailing - US - March 2010
- Related Reports
- beauty, personal goods and toiletries
- March 2010
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The color cosmetics and facial skincare shopping experience in the US can leave women overwhelmed by choices from brand lines to retail channels. While pricepoint serves as a baseline for most beauty purchases, the desired retail experience is more elusive to define. This report looks at the way women shop for cosmetics and skincare by looking at the types of services and provisions that attract the most trial or loyalty. The economic climate continues to have a negative impact in many beauty and personal care markets, yet color cosmetics and skincare continue to thrive.
This report investigates the beauty retailing market, with specific emphasis on the following themes:
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