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Description

Description

"Interest in beauty and personal care hasn’t faltered, but what consumers are buying is evolving as are where and how they do so. In-store shopping is still the most preferred method for most types of purchases, but the digital experience is increasingly important, especially for pre-purchase research. Consumers also have seemingly unlimited options as to where they shop for BPC needs, putting pressure on category experts and creating loyalty challenges for all competitors."
- Alexis DeSalva, Retail & Apparel Analyst

This Report looks at the following areas:

  • Top purchases signal shifting interests and underserved consumers
  • Category experts face stiff competition
  • Younger consumers are more considerate of environmental impact

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Market overview
          • Top takeaways
            • Top purchases signal shifting interests and underserved consumers
              • Category experts face stiff competition
                • Younger consumers are more considerate of environmental impact
                  • The issues
                    • Mass merchandisers and Amazon threaten beauty retailers’ share
                      • Multicultural consumers are overlooked
                        • The opportunities
                          • Carefully curated products and guidance will keep more beauty shoppers engaged
                            • Tailoring approach, assortment and marketing will benefit retailers and shoppers
                              • What it means/what’s next
                              • The Market – What You Need to Know

                                • Sales are stable, but interests are shifting
                                  • Beauty retailers are losing share
                                    • Beauty consumers have varied needs and interests to be addressed
                                    • Market Size and Forecast

                                      • Growth remains stable, but product interest shifts
                                        • Figure 1: Total US sales and fan chart forecast of beauty products, at current prices, 2014-24
                                        • Figure 2: Total US sales and forecast of beauty products, at current prices, 2014-24
                                    • Market Breakdown

                                      • Mass merchandisers capture majority of sales
                                        • Figure 3: Distribution of sales of beauty and personal care products, by retail channel, 2017
                                    • Market Factors

                                      • Men can help drive future growth
                                        • Figure 4: Population, by gender and age, 2014-24
                                      • Multicultural consumers may be underserved
                                        • Figure 5: Population by race and Hispanic origin, 2014-24
                                      • Younger generations have new priorities and ways of engaging
                                      • Key Players – What You Need to Know

                                        • Familiar favorites are most preferred, but digitally native brands resonate with young shoppers
                                          • Mass merchandisers’ beauty innovations are winning with shoppers
                                            • An overcrowded market signals potential softness
                                              • Clean beauty is more than a trend
                                              • Preferred Brands

                                                • Women have mutual appreciation for value brands, but interest in higher-end or emerging brands varies with age
                                                  • Figure 6: Preferred brands, July 2019
                                                • Maybe it’s Maybelline, from NYFW and beyond
                                                  • Figure 7: NYC-themed makeup palettes on display at Maybelline House NYFW event, September 2019
                                                  • Figure 8: Limited-edition lip kit on display at Maybelline House NYFW event, September 2019
                                                • Easy, breezy beautiful in brick-and-mortar
                                                  • Multicultural women favor select prestige and private brands
                                                    • Figure 9: Preferred brands, by race and Hispanic origin, July 2019
                                                  • Gen Zs seek trendy products from young brands
                                                    • Figure 10: Preferred brands, by generation, July 2019
                                                • What’s Working?

                                                  • Beauty disruptors, according to Allure
                                                    • Figure 11: Allure Instagram post, September 2019
                                                  • Target and Walmart bring new, clean beauty options to the masses
                                                    • Figure 12: Target Style Instagram post, May 2019
                                                    • Figure 13: Target Style Instagram post, May 2019
                                                    • Figure 14: Walmart Instagram post, September 2019
                                                  • Drug stores and DTC brands partner to reach new customers
                                                    • Figure 15: Birchbox in Walgreens, May 2019
                                                    • Figure 16: Birchbox in Walgreens, May 2019
                                                • What’s Struggling?

                                                  • Color cosmetics face growth challenges
                                                    • Is the beauty boom about to bust?
                                                    • What to Watch

                                                      • CBD and clean beauty are more than just buzz words
                                                        • Figure 17: Sephora Instagram post, August 2019
                                                        • Figure 18: Beboe Instagram post, March 2019
                                                      • Designer beauty is making a comeback
                                                      • The Consumer – What You Need to Know

                                                        • High-usage essentials are top purchases, but some needs are unmet
                                                          • Category experts face threat from big-box retailers
                                                            • Beauty shopping is a multichannel process
                                                              • Beauty shoppers change as they mature and express different priorities
                                                              • Items Purchased

                                                                • Analyst perspective:
                                                                  • Hair and body products are most purchased
                                                                    • Figure 19: Items purchased, July 2019
                                                                  • Opportunity to drive basket sizes with young adults and less-purchased items
                                                                    • Figure 20: Items purchased, by gender and age, July 2019
                                                                  • Black consumers have different beauty priorities, and might be underserved
                                                                    • Figure 21: Items purchased, by race, July 2019
                                                                    • Figure 22: Pattern Instagram post, September 2019
                                                                    • Figure 23: SheaMoisture: Break the Walls commercial, April 2016
                                                                • Retailers Shopped

                                                                  • Analyst perspective:
                                                                    • Specialty and department stores face competition from mass, grocery and drug stores
                                                                      • In-store
                                                                        • Figure 24: Retailers shopped – In-store, July 2019
                                                                      • Online
                                                                        • Figure 25: Glossier Instagram post, March 2019
                                                                        • Figure 26: Amazon Instagram post, September 2019
                                                                        • Figure 27: Retailers shopped – Online, July 2019
                                                                      • Beauty retailers are missing sales opportunities with men
                                                                        • Figure 28: Retailers shopped, by gender and age, July 2019
                                                                      • Amazon stealing share among families
                                                                        • Figure 29: Retailers shopped – NET, by parental status, July 2019
                                                                    • Shopping Method

                                                                      • Analyst perspective:
                                                                        • Specialty beauty stores are losing to competitors, in stores and online
                                                                          • In-store
                                                                            • Figure 30: Shopping method – In-store (NET), July 2019
                                                                          • Online
                                                                            • Figure 31: Shopping method – Online (NET), July 2019
                                                                        • Trip Mission and Method

                                                                          • Analyst perspective:
                                                                            • Initial purchases and special situations are bought in-store, while online is reserved for replenishing, splurging or browsing
                                                                              • Figure 32: Trip mission and method of purchasing, July 2019
                                                                            • Older shoppers seek in-store assistance for risky purchases
                                                                              • Figure 33: Trip mission and method – In-store, by select demographics, July 2019
                                                                            • Social media elicits certain purchases, particularly among young men
                                                                              • Figure 34: Trip mission and method – Through social media, by gender and age, July 2019
                                                                            • Online presence is crucial for converting Black beauty shoppers
                                                                              • Figure 35: Trip mission and method (NET any online method), by race and Hispanic origin, July 2019
                                                                          • Pre-purchase Process

                                                                            • Analyst perspective:
                                                                              • Beauty shoppers’ path to purchase goes on and offline
                                                                                • The in-store experience is pivotal to most shoppers’ purchase journeys
                                                                                  • Figure 36: Pre-purchase process, July 2019
                                                                                • Gen Z and Millennials are considerate, thoughtful shoppers
                                                                                  • Figure 37: Pre-purchase process, by generation, July 2019
                                                                                • Suggestions, feedback and instructional content will connect with multicultural shoppers
                                                                                  • Figure 38: Pre-purchase process, by race and Hispanic origin, July 2019
                                                                              • Purchase Considerations

                                                                                • Analyst perspective:
                                                                                  • Most shop with a “price first, brand second” mentality
                                                                                    • Price
                                                                                      • Figure 39: Purchase considerations – Price, by select demographics, July 2019
                                                                                    • Brand
                                                                                      • Figure 40: Purchase considerations – Brand, by select demographics, July 2019
                                                                                      • Figure 41: Outdoor Voices Instagram post, August 2019
                                                                                    • Ingredients
                                                                                      • Figure 42: Purchase considerations – Ingredients, by select demographics, July 2019
                                                                                    • Younger generations prioritize environmental impact and packaging
                                                                                      • Figure 43: Purchase considerations, by generation, July 2019
                                                                                      • Figure 44: Glossier Instagram post, May 2018
                                                                                  • Types of Shoppers

                                                                                    • Key takeaways/analyst POV:
                                                                                      • Two types: established, routine beauties and experimental enthusiasts
                                                                                        • Routine beauties offer loyalty but create engagement challenges
                                                                                          • Figure 45: Types of shoppers, July 2019
                                                                                        • Experimental young adults present incremental sales opportunities
                                                                                          • Figure 46: Types of shoppers, by gender and age, July 2019
                                                                                        • Multicultural consumers have fun with beauty and seek expert opinion
                                                                                        • Appendix – Data Sources and Abbreviations

                                                                                          • Data sources
                                                                                            • Sales data
                                                                                              • Fan chart forecast
                                                                                                • Consumer survey data
                                                                                                  • Consumer qualitative research
                                                                                                    • Direct marketing creative
                                                                                                      • Abbreviations and terms
                                                                                                        • Abbreviations
                                                                                                        • Appendix – The Market

                                                                                                            • Figure 47: Total US sales and forecast of beauty products, at inflation-adjusted prices, 2014-24
                                                                                                            • Figure 48: Total US retail sales and forecast of beauty products, by segment, at current prices, 2014-24
                                                                                                        • Appendix – The Consumer

                                                                                                            • Figure 49: Items purchased, by gender and age, July 2019

                                                                                                        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                                        • Market

                                                                                                          Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                                        • Consumer

                                                                                                          Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                                        • Brand/Company

                                                                                                          Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                                        • Data

                                                                                                          Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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