Beauty Retailing - US - October 2019
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"Interest in beauty and personal care hasn’t faltered, but what consumers are buying is evolving as are where and how they do so. In-store shopping is still the most preferred method for most types of purchases, but the digital experience is increasingly important, especially for pre-purchase research. Consumers also have seemingly unlimited options as to where they shop for BPC needs, putting pressure on category experts and creating loyalty challenges for all competitors."
- Alexis DeSalva, Retail & Apparel Analyst
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