Bebidas Mistas - Brasil - Janeiro 2017
“O consumidor brasileiro vem buscando opções mais saudáveis e o mercado vem respondendo bem com as bebidas mistas. Essa nova categoria consegue aportar o melhor dos mundos de cada bebida em um só produto, como combinar o gás do refrigerante com a naturalidade dos sucos, ou os benefícios funcionais do chá com o sabor das frutas.”
– Naira Sato, Especialista da Área de Alimentação e Bebidas
Este relatório analisa as seguintes questões:
- Oportunidade para oferecer sucos em pó com mais benefícios
- Benefícios funcionais ajudam a criar valor para a categoria de águas
- Mercado pode oferecer mais opções de bebidas lácteas para crianças
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