Bebidas Não-Alcoólicas: Interação entre as Categorias - Brasil - Fevereiro 2018
“É natural que os consumidores estejam buscando produtos mais saudáveis, que sejam ao mesmo tempo funcionais. Mas é importante lembrar que existe espaço para inovar em bebidas não alcoólicas em outros aspectos também, como em sabores, embalagens e ingredientes, e de se explorar novos posicionamentos e ocasiões de consumo.”
– Andre Euphrasio, Analista de Pesquisa
Este relatório analisa as seguintes questões:
- Problemas de saúde podem estar afetando de forma negativa a compra de bebidas contendo altos níveis de açúcar
- Fidelidade a marca é baixa
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