Bedrooms and Bedroom Furniture - UK - October 2012
“Tough times call for tough measures. Demand for beds and bedroom furniture has been depressed because of consumer uncertainty in a difficult economy and most retailers and manufacturers have addressed their costs and overheads in a move to become leaner and fitter businesses. At the same time manufacturers have risen to the challenges with a range of innovative fabrics, construction and styling that help add value to the products. Meanwhile we see retailers that have invested in e-commerce and improved store environments gaining market share.”
– Neil Mason, Head of Retail Research
Some questions answered in this report:
- Is premiumisation helping to sell more beds?
- Are consumers influenced by sustainability?
- How can retailers break out of a discounting culture?
- What do people think about self-assembly furniture?
- Is there too much capacity in the market?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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