Bedrooms and Bedroom Furniture - UK - October 2013
“Manufacturers and retailers are continuing to innovate, adding value to beds and bedroom furniture and helping to stimulate demand. In recent years times have been tough as consumers with low levels of confidence have held back from making big-ticket purchases. And this has caused some of the suppliers and retailers to rationalise or change hands. But there are green shoots of recovery as housing transactions pick up and more first-time buyers get on the property ladder.”
Jane Westgarth, Senior Market Analyst
Some questions answered in this report include:
What do people feel about their bedrooms and how will this influence demand?
Homes are getting smaller so how are people coping?
What should retailers do next?
Is online retailing continuing to grow share?
Are eco issues influencing consumer behaviour?
Bedrooms are flexible living spaces these days, with televisions, games consoles and personal computers often demanding space. Also, bedrooms are places for sleep, relaxation and escaping from the rest of the household. So style and layout plays an important role in shaping demand. Mintel Inspire notices that many young people have failed to leave the family home while others are in the Boomerang Generation (returned to the family home) and so are living in the family home for longer. More than ever people want to watch television from their beds, incorporate a play area into a child’s room or create a suitable space for dressing up for a big night out.
Innovation continues to be high on the agenda for manufacturers, particularly beds. There are many types of mattress construction, technical foams and fabrics and innovative ways to make beds more hygienic and comfortable for longer. Styling continues to evolve and beds are also providing more accessible storage for today’s crowded homes. The market is less affected by recession than other furniture for the home as everyone needs a bed and people will replace mattresses or beds once they wear out.
The beds sector covers beds and mattresses and can be divided into the following sub-groups:
Divans – complete beds that are usually sold as a unit or set, comprising mattress and base, often with storage drawers built into the base.
Bedsteads – bed frames, usually with a slatted base, designed to be used with a separate mattress (or mattresses).
Mattresses – includes spring mattresses that may be of open spring or pocket spring construction, and memory foam and latex.
Others – including bunk beds, futons, headboards, bed ends, waterbeds and adjustable beds.
The bedroom furniture sector refers to all non-upholstered furniture and can be segmented as follows:
Fitted bedroom furniture (either ready-made or self-assembly/flatpack) including built-in wardrobe/drawer units and completely fitted bedrooms incorporating the bed as part of the unit.
Non-fitted/freestanding bedroom furniture (either ready-made or self-assembly/flatpack) and including items such as wardrobes, chests of drawers, dressing tables and bedside tables.
This report does not cover any furniture sold on contract for the non-domestic market (such as hotels and hospitals) and excludes second-hand and antique furniture. Other specialist sectors not included in the scope of this report are nursery furniture (ie cots, cribs and cot mattresses, and sofa beds.
The financial definitions used in the report are:
Sales: gross turnover, including overseas sales, inter-group sales and exports, but excluding VAT and intra-group sales
Operating profit: pre-tax profit plus interest, less non-trading income such as the sale of fixed assets
Pre-tax profit: the net trading profit after deducting all operating costs including depreciation and finance charges, but before deduction of tax, dividends and other appropriations
Operating margin: operating profit as a percentage of sales
Pre-tax margin: pre-tax profit as a percentage of sales.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.