Beer - Brazil - August 2017
“The beer market is passing through a transition period in Brazil. As general consumption declines, with consumers concerned about health and interested in alternatives to standard beers, brands have the opportunity to expand their portfolio, offering more healthful, lighter options and a greater variety of flavors to appeal to consumers in different segments. In addition, companies should invest in explanatory packaging and contents, in order to educate consumers while inviting them to new experiences.”
– Ana Paula Gilsogamo, Food and Drink Analyst
This report looks at the following areas:
- Economic recession and price increase affect beer consumption
- Health concerns are a considerable beer consumption barrier
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