Beer - Brazil - July 2016
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- beer and cider
- July 2016
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“Apart from the economic crisis, which affects their pockets, consumers are worried about health issues. Providing more information about responsible drinking as well as nutritional information could be a way to get around such issues. Creating healthier beers might help introduce consumers who do not want to drink alcohol. Operators have to bear in mind that taste is essential.
Brazilians are also interested in beer aged in barrels, in a similar fashion to whiskey. Operators can take inspiration from that market to innovate and create whole new label.”
– Andre Euphrasio, Research Analyst
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