Beer - Brazil - November 2012
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- November 2012
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“The Brazilian beer market presents a paradox. On the one hand, it can be considered quite developed. Over the past decade the beer market has quickly expanded its volume to have one of the highest per capita consumption rates in all of Latin America (67 liters annually). If analyzed by frequency, quantity, or penetration the Brazilian beer market can easily match those of well-known beer drinking cultures such as the UK or the US, which have per capita consumption rates of 65 and 75 liters, respectively.”
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