Beer - Canada - December 2014
“Establishing food-led drinking occasions for beer, specifically by promoting the pairing as a part of a regular meal, may be a route for beer brands to increase usage. Keeping the spotlight on everyday/regular foods will deter beer-food pairings from competing directly against wine-food pairings, and should help counter beer’s loss of market share to wine.”
– Carol Wong-Li, Senior Lifestyle and Leisure Analyst
This report discusses the following key topics:
- Boosting the perception of beer
- Promote pairing beer with everyday foods as a way to increase drinking occasions
- Understanding how women under-55 are drinking beer
- Persuading Millennials to choose beer over wine
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