Beer - China - December 2015
“There is a positive correlation between drinking international beer and development. This means that international brands have a higher consumer base in tier one cities than tier two and three cities: the more affluent the consumer, and the more educated, the more likely they are to be in a position to cultivate an informed knowledge of what the global beer market has to offer.”
Joshua Channon, Research Analyst
This report covers the following areas:
- Brands are adopting a strategy of premiumisation despite economic turbulence
- Tier two and three cities have poor access to foreign beer
- There are differences in the way Chinese and Western consumers think about beer and what temperature it should be served at
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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