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Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Beer, global market performance
    • The Big Stories

      • Craft beer continues its ascent
        • Figure 2: Proportion of new retail beer releases, styled as craft, globally, 2011-15
        • Figure 3: Proportion of retail beer releases (both craft and total), which are IPA-style, globally, 2011-15
        • Figure 4: Top 5 factors influencing beer purchase, by total beer and craft beer consumers, US, July 2015
      • Younger drinkers seek more flavour in their beer
        • Figure 5: Proportion of global retail beer releases, which are flavoured, globally, 2011-15
        • Figure 6: Fruit-flavoured beer purchased in the past 6 months, all adults versus 18-24 year-olds, key European markets, 2015
        • Figure 7: Top 10 flavours for flavoured beer releases, globally, 2015
      • A year of consolidation for macro- and micro-brewers alike
        • Figure 8: A comparison of latest regional profit divisions, AB InBev and SABMiller
        • Figure 9: Defining craft beer, by age group, US, July 2015
    • Notable Products of the Past Year

      • Notable products of 2015
      • Looking to the Future

        • A move towards lower alcohol beer?
          • Figure 10: Proportion of new beer releases, by ABV segment, globally, 2011-15
          • Figure 11: Attitudes towards low-alcohol beers, selected European markets, 2015
        • The pull of more natural beer
          • Figure 12: Proportion of beer releases, by ‘free from’ claims, globally, 2011-15
          • Figure 13: Purchase of unpasteurised/unfiltered beer in the past 6 months, by all drinkers and 18-24 year-olds, key European markets, 2015
        • Beer’s sweeter competitors bring more females into the category
          • Figure 14: Favourite flavours/types of cider, by age and gender, UK, October 2015
          • Figure 15: Volume sales of flavoured malt beverages, US, 2009-14
          • Figure 16: Interest in flavoured beer concepts, by age and gender, US, September 2014
      • The Analyst’s View

        About the report

        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

        • The Consumer

          What They Want. Why They Want It.

        • The Competitors

          Who’s Winning. How To Stay Ahead.

        • The Market

          Size, Segments, Shares And Forecasts: How It All Adds Up.

        • The Innovations

          New Ideas. New Products. New Potential.

        • The Opportunities

          Where The White Space Is. How To Make It Yours.

        • The Trends

          What’s Shaping Demand – Today And Tomorrow.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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