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Description

Description

Mintel’s Annual Overviews take a look back at 2016 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Beer, global market performance
        • Figure 1: Beer, fastest/slowest growing markets by value, past five years
        • Figure 1: Beer, new product launches*, top five countries, 2016
    • The Big Stories

        • A glass half full*
          • Figure 1: Market size and forecast for volume sales of key global beer markets, 2011-16
          • Figure 1: Share of all beer innovation which is either sweet or fruit-flavoured, by region, 2012-16
        • Beer becomes the new wine
          • Figure 1: Top factors influencing beer purchase, total beer drinkers vs craft beer drinkers, US, July 2015
          • Figure 1: Share of all beer innovation which was ale, stout or porter, by region, 2012-16
          • Figure 1: Share of all beer innovation which is in the IPA or pale ale style, global, 2012-16
        • Cider continues to challenge beer
          • Figure 1: Cider’s share of all beer and cider launches, globally, 2012-16
          • Figure 1: Preference for sweeter flavours, by age, major European countries, Q3 2016
          • Figure 1: Top 5 factors that would most appeal cider drinkers, UK, 2016
          • Figure 1: Share of cider launches which were craft-positioned*, global, 2012-16
      • Notable Products

          • The evolution of premium cues
            • The evolution of premium cues
              • Brands push the flavour boundaries
                • Brands push the flavour boundaries
                  • Positioning beer as more natural
                    • Positioning beer as more natural
                    • Looking to the Future

                        • From “true craft” to “mass craft”
                          • Figure 1: Share of total beer launches with a craftpositioning*,global, 2012-16
                          • Figure 1: Share of total beer launches with a craft-positioning*, by region, 2012-16
                          • Figure 1: Key differences in perceptions of “craft-style” vs. “true craft”, US, July 2015
                        • More moderation — but not mildness
                          • Figure 1: Share of all beer launches with an ABV or lower than 3.5%, by region, 2014-16
                          • Figure 1: Selected attitudes to non-alcoholic beer, Germany, 2015
                          • Figure 1: Share of new lower ABV beer launches
                        • Beer goes botanical
                          • Figure 1: % of beer releases which are made with herbs, flowers or spices, globally, January 2011 – June 2016
                      • The Analyst’s View

                        About the report

                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                        • The Consumer

                          What They Want. Why They Want It.

                        • The Competitors

                          Who’s Winning. How To Stay Ahead.

                        • The Market

                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                        • The Innovations

                          New Ideas. New Products. New Potential.

                        • The Opportunities

                          Where The White Space Is. How To Make It Yours.

                        • The Trends

                          What’s Shaping Demand – Today And Tomorrow.

                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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