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Description

Description

This global annual market overview will provide you with an in-depth review of the key issues in the global beer market through 2015 as well as our forecast for what will happen in 2016 and beyond.

Overall, 2015 was a challenging year for major brewers ― and a year in which they sought to re-assert control. The global beer market is undergoing a radical shift as craft beer continues to disrupt the category. 

Challenging economic conditions in Russia, China, and Brazil – all key markets - also meant that beer volume sales were affected. 

Craft beer continues to increase its global reach, US craft producers are having a huge influence on the development of this segment overseas, such as the rise of the IPA, but individual countries are also making their own mark on craft beer innovation. For example, Italian craft beer producers have incorporated wine techniques into their brewing.

The big story of the year was the merger of AB InBev and SABMiller ― the world’s two largest brewers. If the deal gets through regulators during 2016, it will mean that one brewer accounts for almost a third of all beers sold. This is likely to stimulate further merger and acquisitions as global competitors both seek to play catch-up and compete for brands and businesses that the new global mega-brewer is being forced to offload.

What's included

What's included

Table of contents

Table of contents

To learn more about this report, please contact us.

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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