Beer - Ireland - June 2016
“In a climate where discounters are currently excelling throughout IoI, we find that Irish consumers are becoming more driven towards unique, value-added beers and furthermore, are willing to pay a premium for this luxury. The rise in craft beers, which is set to continue in the years to come, has massively boosted this trend with Irish consumers perhaps shifting away from their traditional pint and more towards the latest innovation in beer.”
– Emma McGeown, Research Analyst
This report discusses the following key questions:
- How is the market expected to perform in 2016?
- What are the most popular beers and ciders on the Irish market?
- Where are consumers drinking?
- What types of innovation are consumers interested in?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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