Beer: The Market - US - December 2010
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In this report, the second part of a two-part report on beer, Mintel takes an in-depth, market-centric view of the market. The consumer-centric view is covered in Mintel’s Beer: The Consumer—U.S., November 2010. The beer market faced numerous challenges in 2009, the recession being the key impediment to growth. Consumer demand for beer declined; dollar growth in the market came as brewers decided to increase prices despite a low-key economy. In order to provide purveyors with a clear picture of this multi-faceted market, Mintel conducted a comprehensive analysis of beer performance. The core themes explored in this report include, but are not limited to:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.