Beer - US - January 2015
US $4,395.01 (Excl.Tax)Excl. Tax Buy Now
“While beer is still a significant part of consumers’ drinking repertoire, Big beer needs to embrace the full food/drink expectations and behaviors of their key Millennial audience as they drive the rest of US consumers toward the same: ingredient scrutiny, quest for food/drink experiences, appreciation of brand and product stories, desire for quality, adventuresome palates and a return to return to cooking for health/taste reasons. Craft beer has found a relevant place with younger adults by ticking almost all of these boxes. But even regular beer drinkers are looking for flavor to halt beer boredom. With consumers drinking overall less often, with less frequency, and with many more choices, beer manufacturers may need to adjust their growth strategies toward quality versus quantity in order to be relevant for the near future.”
– Amy Kraushaar, US Category Manager Food and Drink, Foodservice
This report answers the following questions:
Today’s beer consumers crave greater label transparency (ingredient disclosure), flavor/type innovation beyond basic lager, and more resealable packaging options. The beer market must listen and adapt to slow declines or risk more of the same, or worse, in the next five years.
This report includes volume and value sales data for domestic and imported beer for home (off-premise) and on-premise consumption. However, most discussion and analyses are centered on off-premise beer consumption and purchase behavior.
The report covers the following beer segments. In terms of volume sales, these segments are ranked in order of volume sales, and named by the Beverage Information & Insight Group in its Beer Handbook 2014:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.