Beer - US - January 2016
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
This market research report includes volume and value sales data for domestic and imported beer for home (off-premise) and on-premise consumption. However, most discussion and analyses are centered on off-premise beer consumption and purchase behavior.
The report covers the following beer segments named by the Beverage Information & Insight Group in its 2015 Beer Handbook:
* “True-craft” beer refers to artisan-style beers, typically associated with small, independent local or regional brewers. Based on the definition developed by the Brewers Association, true-craft brands must meet specific criteria pertaining to annual production volume (less than 6 million barrels), ownership (less than 25% of the craft brewery is owned or controlled by an alcoholic beverage industry member that is not itself a craft brewer), and beer type/production (that is deemed traditional or innovative).
The styles and positioning characterized by true-craft beer also have been acquired and/or adopted by larger brewing corporations including Anheuser-Busch InBev and MillerCoors, which Mintel has included in this report, referred to as “mass-craft” beer.
Both true- and mass-craft brands contribute to the overall market size of this report. Where possible, Mintel discusses true-craft and mass-craft beer brands and products independently.
In addition to beer, there are data tables and analyses for the hard cider segment in this report. Non-alcoholic beer is also discussed to a small extent but sales figures aren’t tabulated on their own for this segment.
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