Beer - US - January 2016
This market research report includes volume and value sales data for domestic and imported beer for home (off-premise) and on-premise consumption. However, most discussion and analyses are centered on off-premise beer consumption and purchase behavior.
The report covers the following beer segments named by the Beverage Information & Insight Group in its 2015 Beer Handbook:
- Light beer (including low-calorie brands such as Miller 64 and Bud Select 55)
- Imported beer (including imported light beer brands)
- Super-premium and premium beer (such as Budweiser’s Black Crown or Leinenkugel’s, as well as “mass-craft” brands like Blue Moon and Shock Top)
- Craft beer (such as Lagunitas, Boston Beer Co., and Sierra Nevada, which are also referred to as “true-craft”* in this report)
- Popular beer (such as Budweiser, Busch, and Miller. Also referred to as regular domestic beer in this report)
- Ice beer (such as Natural Ice or Icehouse)
- Malt liquor
* “True-craft” beer refers to artisan-style beers, typically associated with small, independent local or regional brewers. Based on the definition developed by the Brewers Association, true-craft brands must meet specific criteria pertaining to annual production volume (less than 6 million barrels), ownership (less than 25% of the craft brewery is owned or controlled by an alcoholic beverage industry member that is not itself a craft brewer), and beer type/production (that is deemed traditional or innovative).
The styles and positioning characterized by true-craft beer also have been acquired and/or adopted by larger brewing corporations including Anheuser-Busch InBev and MillerCoors, which Mintel has included in this report, referred to as “mass-craft” beer.
Both true- and mass-craft brands contribute to the overall market size of this report. Where possible, Mintel discusses true-craft and mass-craft beer brands and products independently.
In addition to beer, there are data tables and analyses for the hard cider segment in this report. Non-alcoholic beer is also discussed to a small extent but sales figures aren’t tabulated on their own for this segment.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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