Better for You Eating Trends - US - August 2018
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"Most consumers report that they try to maintain a healthy diet at least some of the time, making better-for-you food and beverage claims potentially motivating to a wide audience. Still, while what’s healthy or better-for-you can mean different things to different consumers, there are overarching opportunities to highlight freshness, simplicity, and the emotional payoffs of healthy eating."
– John Owen, Senior Food & Drink Analyst
This report examines the following issues:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.