Better-For-You Snacking - Canada - October 2018
"Virtually all Canadians are active snackers, enjoying snacks throughout the day as the act of snacking is seen as part of a healthy lifestyle. Canadians prioritize keeping healthy snacks on-hand and are driven to do so to satisfy cravings, no matter the time of day. Attitudes reflect that snacking is associated with enjoyment and that indulgence and health need not be a zero-sum game. In an age where anything has the potential to be a snack, companies do not need to reinvent the wheel. As with all categories associated with health, snacks positioned as better-for-you will need to navigate the same hurdles faced by any other product deemed as healthy – trust and taste."
- Carol Wong-Li, Senior Analyst - Lifestyles and Leisure
This report looks at the following areas:
- Canadians are snackers and doing so all day long
- Relatively lax attitudes towards snacking may be a weighty issue
- Trust mars any product or category deemed as healthy
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