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Description

Description

"Consumers are increasingly living on-the-go lifestyles where a quick snack can be a better fit than a sit-down meal. And with many adults looking to improve their health through diet, there is a solid market for healthier, more nutritious snacks. This report examines the better-for-you snack trend, looking in depth at market alternatives and consumer behavior and attitudes to uncover potential opportunities in this growing sector."

– Marissa Gilbert, Associate Director - Health & Wellness

This report examines the following issues:

  • An aging population snacks less and less healthily
  • More talk than action?
  • Not accessible for everyone

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Market overview
          • Top takeaways
            • The issues
              • An aging population snacks less and less healthily
                • Figure 1: Snacking habits, by age, August 2019
              • More talk than action?
                • Figure 2: Perception of lifestyle in terms of health, July 2015-August 2018
              • Not accessible for everyone
                • Figure 3: Snacking behaviors and attitudes, by household income of <$25K, August 2019
              • The opportunities
                • Make parents a priority
                  • Figure 4: Snacking behaviors and attitudes, by parental status, August 2019
                • Sustainability resonates with younger men
                  • Figure 5: Snacking behaviors and attitudes, by males aged 18-34, August 2019
                • What it means
                • The Market – What You Need to Know

                  • Snack instead of sip?
                    • Watch out for QSR
                      • More seniors, fewer children
                        • People want to be healthy, but feel they can do better
                        • Market Perspective

                          • Opportunity due to a fading interest in juices and smoothies
                            • QSR snacking could be a competitor
                            • Market Factors

                              • An aging population
                                • Figure 6: Population by age, 2014-24
                              • Hispanics, Asians the most likely to have children at home
                                • Figure 7: Households with related children, by race and Hispanic origin of householder, 2018
                              • Strong interest in health – but mixed compliance
                                • Figure 8: Perception of lifestyle in terms of health, July 2015-August 2018
                            • Key Players – What You Need to Know

                              • Sweet as candy
                                • Catch the cauliflower craze
                                  • Say no to sugar, GMOs
                                    • KIND is in a bind
                                      • Barriers for low-income consumers
                                        • Protein that’s far beyond plant-based
                                          • Not just good for you, but good for the planet
                                          • What’s Working

                                            • Even fruit can benefit from innovation
                                              • Cauliflower power
                                                • Figure 9: Cauliflower-based snacks
                                              • GMO-free, low sugar on the rise
                                                • Figure 10: Better-for-you snack product launches, by top health claims, 2014-19
                                            • What’s Struggling

                                              • Kids’ stamp of approval needed
                                                • Figure 11: KIND Fruit Bites, 2019
                                              • Eating healthy isn’t easy for everyone
                                              • What to Watch

                                                • To Beyond and back
                                                  • Figure 12: Jerky and other meat snacks, 2019
                                                • It’s a bug – and a feature
                                                  • Figure 13: Cricket-based snacks, 2019
                                                • Waste not, want more
                                                  • Figure 14: Lesser Evil snacks, 2019
                                              • The Consumer – What You Need to Know

                                                • Parents, young adults and affluent consumers are prime snackers
                                                  • Snacks diverge into different categories
                                                    • Energy and health two key priorities
                                                      • Women like fruit and popcorn, men favor jerky and bars
                                                        • Fresh is the favorite
                                                          • Some plan, some buy on impulse
                                                            • Transparency can help
                                                            • Snacking Habits

                                                              • Everyone snacks
                                                                • Figure 15: Snacking habits, by age and gender, August 2019
                                                              • Low-income consumers less engaged with snacks
                                                                • Figure 16: Snacking habits, by household income, August 2019
                                                              • Parents biggest fans of better-for-you
                                                                • Figure 17: Snacking habits, by parental status and gender, August 2019
                                                            • Attributes Associated with Snacks

                                                              • Fruits, vegetables, nuts, hummus most healthy and nutritious
                                                                • Figure 18: Snack association, August 2019
                                                              • Nutrition equals health
                                                                • Figure 19: Correspondence Analysis – Symmetrical map – Snack association, August 2019
                                                              • Correspondence Methodology
                                                              • Healthy Snacking Motivations

                                                                • Energy a key reason for eating healthy snacks
                                                                  • Figure 20: Healthy snack motivations, by age and gender, August 2019
                                                                • Health benefits important to low-income; healthy lifestyles for affluent
                                                                  • Figure 21: Healthy snack motivations, by income, August 2019
                                                                • Parents want energy and stress relief
                                                                  • Figure 22: Healthy snack motivations, by gender and parental status, August 2019
                                                                • Balancing energy and healthy lifestyles
                                                                  • Figure 23: TURF Analysis – Healthy snacking motivations, August 2019
                                                                • TURF Methodology
                                                                • Snack Types Eaten

                                                                  • Purchase behaviors vary between men and women
                                                                    • Figure 24: Snack types eaten, by age and gender, August 2019
                                                                  • Affluent households most likely to eat multiple types of snacks
                                                                    • Figure 25: Snack types eaten, by household income, August 2019
                                                                  • Women without children at home are engaged consumers
                                                                    • Figure 26: Snack types eaten, by parental status and gender, August 2019
                                                                  • Regional differences drive snack type preference
                                                                    • Figure 27: Snack types eaten, by census region, August 2019
                                                                • Healthy Snack Attributes

                                                                  • Fresh ingredients most critical
                                                                    • Figure 28: Healthy snack attributes, August 2019
                                                                  • Women value portion control, men protein content
                                                                    • Figure 29: Healthy snack attributes, by age and gender, August 2019
                                                                  • All claims valued by parents; older adults see the value in health
                                                                    • Figure 30: Healthy snack attributes, by gender and parental status, August 2019
                                                                • Snack Purchasing Behaviors

                                                                  • Impulse purchase behavior more common with the young
                                                                    • Figure 31: Snacking purchase behaviors, by age and gender, August 2019
                                                                  • Affluent consumers like both tried, true and new
                                                                    • Figure 32: Snacking purchase behaviors, by household income, August 2019
                                                                  • Moms like variety
                                                                    • Figure 33: Snacking purchase behaviors, by parental status and gender, August 2019
                                                                  • Family preferences solidify over time
                                                                    • Figure 34: Snacking purchase behaviors, by age of children in household, August 2019
                                                                • Snack Brand Positioning

                                                                  • Young men most interested in sustainable, environment-friendly
                                                                    • Figure 35: Healthy snack attitudes, August 2019
                                                                  • Affluent consumers want to know what’s in their snacks
                                                                    • Figure 36: Healthy snack attitudes, August 2019
                                                                  • Asians, Hispanics buy from health-oriented brands
                                                                    • Figure 37: Healthy snack attitudes, by race and Hispanic origin, August 2019
                                                                • Food and Drink Consumer Segmentation

                                                                  • Food and Drink Consumer Segmentation
                                                                      • Figure 38: Healthy snack consumers by food and drink segment, August 2019
                                                                    • Adventure Eaters most focused on health
                                                                        • Figure 39: Snacking habits, by household income, August 2019
                                                                      • Time Savers interested in healthy choices, weight management
                                                                          • Figure 40: Healthy snack motivations, by age and gender, August 2019
                                                                        • Fresh snacks harder for Time Savers
                                                                            • Figure 41: Purchase incidence, by food and drink segment, August 2019
                                                                          • Adventure Seekers prefer the truly new
                                                                              • Figure 42: Snacking purchase behaviors, by food and drink segment, August 2019
                                                                          • Appendix – Data Sources and Abbreviations

                                                                            • Data sources
                                                                              • Consumer survey data
                                                                                • Abbreviations and terms
                                                                                  • Abbreviations
                                                                                  • Appendix – The Consumer

                                                                                      • Figure 43: Table – TURF Analysis – Healthy snacking motivations, August 2019

                                                                                  This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                  • Market

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                                                                                  • Consumer

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                                                                                  • Brand/Company

                                                                                    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                  • Data

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                                                                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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