Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Better For You Snacking - US - September 2018

"The increasing prevalence of snacking creates an opportunity for healthier, more nutritious snacks. And with relatively low usage incidence of many newer types of better-for-you snacks, there’s plenty of room for further growth. For better-for-you snack makers, new use occasions and pairings and exciting new flavors represent paths to increased consumption."
- John Owen, Senior Food & Drink Analyst

This report looks at the following areas:

  • Fresh fruit remains the most popular healthy snack option
  • Relatively few better-for-you snacks eaten on a daily basis
  • Consumer skepticism a substantial issue for healthy snack marketers

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Fresh fruit remains the most popular healthy snack option
            • Figure 1: Healthy snack consumption, May 2018
          • Relatively few better-for-you snacks eaten on a daily basis
            • Figure 2: Healthy snack consumption frequency, by type of snack, May 2018
          • Consumer skepticism a substantial issue for healthy snack marketers
            • Figure 3: Attitudes toward healthy snacking, May 2018
          • The opportunities
            • Younger healthy snackers respond to wider array of motivations
              • Figure 4: Snack motivation by occasion – Net of all occasions, by age, May 2018
            • Opportunity to promote naturally healthy snacks to young adults
              • Figure 5: Healthy snack attributes, by age, May 2018
            • Snack-size portions and portability speak to expanded role of snacks
              • Figure 6: Healthy snacking concepts, May 2018
            • What it means
            • The Market – What You Need to Know

              • Salty snack segments represent increasing competition for BFY snacks
                • Snacking continues to grow more prevalent
                • Market Perspective

                  • Salty snack segments represent increasing competition for BFY snacks
                    • Protein trend drives meat snacks
                      • Premium ready-to-eat brands drive popcorn growth
                        • Figure 7: Total US sales of popcorn and meat snacks, 2012-17
                    • Market Factors

                      • Snacking continues to grow more prevalent
                        • Figure 8: Snacking frequency, March 2017
                      • Rise in health issues puts spotlight on better-for-you snacks
                        • Figure 9: Growth in health issues in the US, 2013-15
                    • Key Players – What You Need to Know

                      • Healthy snack categories near or below all-snack purchase intent norm
                        • Sales of baked chips stagnate
                          • All-natural claim loses traction
                            • Functional snacking poised to gain
                            • What’s Working?

                              • Healthy snack categories mostly in line with “all-snack” purchase intent
                                • Figure 10: Better-for-you snack purchase intent, by snack segment, 2017-18
                              • Fruit snacks seen as tasty, fun, refreshing, but necessarily unique
                                • Vegetable snacks seen as healthy and natural but not so tasty
                                  • Fewer strong perceptions for other types of healthy snacks
                                    • Figure 11: Better-for-you snack attribute ratings, by snack segment, 2017-18
                                  • Potential for high purchase intent exists across healthy snack categories
                                    • Verbatims reveal category’s alternative status, a potential limit to growth
                                      • Fruit-based snacks
                                        • Bean-based snacks
                                          • Cassava and other base snacks
                                            • Rice snacks
                                              • Vegetable snacks
                                              • What’s Struggling?

                                                • Sales of baked chips stagnate
                                                  • All-natural claim loses traction
                                                    • Figure 12: Better-for-you snack product launches, by top health claims, 2013-18*
                                                • What’s Next?

                                                  • Functional snacking poised to gain
                                                  • The Consumer – What You Need to Know

                                                    • Fresh fruit remains the most popular healthy snack option
                                                      • Motivations shift from functional to more emotional during the day
                                                        • Freshness a key attribute for healthy snacks
                                                          • Snack-size portions and portability speak to expanded role of snacks
                                                            • Younger consumers’ healthy snacking habits in flux
                                                              • Consumer skepticism a substantial issue for healthy snack marketers
                                                              • Healthy Snack Consumption

                                                                • Fresh fruit remains the most popular healthy snack option
                                                                  • Figure 13: Healthy snack consumption, May 2018
                                                                • Young consumers a key target for packaged better-for-you snacks
                                                                  • Figure 14: Healthy snack consumption, by age, May 2018
                                                                • Opportunity to increase consumption frequency of better-for you snacks
                                                                  • Figure 15: Healthy snack consumption frequency, by type of snack, May 2018
                                                              • Correspondence Analysis: Snack Motivation by Occasion

                                                                • Methodology
                                                                  • Motivations shift from functional to more emotional during the day
                                                                    • Figure 16: Correspondence analysis – Snack motivation by occasion, May 2018
                                                                    • Figure 17: Snack motivation by occasion, May 2018
                                                                  • Younger healthy snackers respond to wider array of motivations
                                                                    • Figure 18: Snack motivation by occasion – Net of all occasions, by age, May 2018
                                                                • Healthy Snack Attributes

                                                                  • Freshness a key attribute for healthy snacks
                                                                    • Figure 19: Healthy snack attributes, May 2018
                                                                  • Older adults more likely to prioritize low/no claims
                                                                    • Figure 20: Healthy snack attributes, by age, May 2018
                                                                • Healthy Snacking Concepts

                                                                  • Fresh ingredients draw wide interest
                                                                    • Snack-size portions and portability speak to expanded role of snacks
                                                                      • Figure 21: Healthy snacking concepts, May 2018
                                                                    • Portability especially appealing to younger women
                                                                      • Figure 22: Healthy snacking concepts, by gender and age, May 2018
                                                                  • Healthy Snacking Behaviors

                                                                    • Consumers report purchasing more healthy snacks
                                                                      • Figure 23: Healthy snacking behaviors, May 2018
                                                                    • Younger consumers’ healthy snacking habits in flux
                                                                      • Figure 24: Healthy snacking behaviors, by age, May 2018
                                                                  • Attitudes toward Healthy Snacking

                                                                    • Consumers interested in seeing more healthy snacks on store shelves
                                                                      • Consumer skepticism a substantial issue for healthy snack marketers
                                                                        • Figure 25: Attitudes toward healthy snacking, May 2018
                                                                      • Younger adults interested in more healthy snacking options
                                                                        • Figure 26: Attitudes toward healthy snacking, by age, May 2018
                                                                    • Appendix – Data Sources and Abbreviations

                                                                      • Data sources
                                                                        • Consumer survey data
                                                                          • Abbreviations and terms
                                                                            • Abbreviations
                                                                              • Terms

                                                                              Better For You Snacking - US - September 2018

                                                                              £3,435.47 (Excl.Tax)