Beverage Blurring - US - February 2016
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"Beverage blurring is the concept of cross-category beverages, also known as hybrid or fusion drinks, and the impact they have on the consumer impression and behavior. Cross-category drinks combine two or more drink categories, blending flavors and functionality to create a new beverage that could fall under multiple categories."
- Elizabeth Sisel, Beverage Analyst
This report looks at the following issues:
Cross-category beverages have become increasingly popular as manufacturers look to cater to consumer’s health and wellness demands, as well as their desire for flavor experience. Those demands have led to the creation of numerous beverages with multiple identities. While it offers great potential for attracting consumer interest, it also challenges manufacturers and retailers for proper positioning on store shelves and risks complicating consumer purchases.
This report covers the US market for the following non-alcoholic beverage categories:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.