Beverage Packaging Trends - US - February 2010
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During these tough economic times, it’s especially important to develop packaging that serves to maximize appeal among frugal and fickle consumers. It’s also evident that some companies have made substantial changes to their packaging approach in recent years that can give them a competitive advantage. Therefore, an analysis of packaging is important for firms trying to gain a competitive edge on both small and dominant beverage manufacturers.
This report provides a detailed and comprehensive analysis of key beverage packaging trends that can be used by manufacturers and agencies to create products and packaging that are likely to resonate with today’s consumer. The report addresses the following questions:
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