Beverage Packaging Trends - US - February 2011
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While 2009 was an off year for new product launches in the beverage sector, 2010 saw a significant uptick, demonstrating the variety of approaches companies are taking to re-engage the thirsty consumer.
In terms of beverage packaging and labels—the focus of this report—today’s beverage shoppers indicate a need for simple, readable beverage labels and yet at the same time want to be provided with many pieces of product information. Nutrition and health claims are important in this market as in so many others. Environmental matters are receiving the attention of manufacturers, trade groups, government entities, and increasingly eco-conscious consumers.
In this report, Mintel will provide in-depth analysis on topics including:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.