Beverage Packaging Trends - US - February 2013
“Despite beverage companies’ dedication to innovative and intriguing packaging designs, consumers continue to prioritize price and familiar brands when beverage shopping. As the U.S. rebounds from the economic recession, limited-edition designs have an opportunity to seize newly regained disposable income, especially among Millennials. Interactivity also presents an opportunity, in particular with smartphone users who have easy access to information on-the-go.”
– Jennifer Zegler, Beverage Analyst
Some questions answered in this report include:
- What aspects of beverage packaging are most important to shoppers?
- Is price still king for recession-shocked consumers?
- Who is benefiting from environmentally friendly packaging, really?
- What came first: the product or the package?
- What are the most effective on-package online prompts?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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