Beverage Packaging Trends - US - February 2013
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- February 2013
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“Despite beverage companies’ dedication to innovative and intriguing packaging designs, consumers continue to prioritize price and familiar brands when beverage shopping. As the U.S. rebounds from the economic recession, limited-edition designs have an opportunity to seize newly regained disposable income, especially among Millennials. Interactivity also presents an opportunity, in particular with smartphone users who have easy access to information on-the-go.”
– Jennifer Zegler, Beverage Analyst
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What’s Shaping Demand – Today And Tomorrow.