Beverage Packaging Trends - US - January 2012
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The Great Recession and a stuttering economy continue to influence consumer attitudes and behavior, and in turn, trends in the beverage market. According to Mintel GNPD, since the onset of the recession there has been significant new product launch activity in the beverage market driven by innovation in the alcoholic beverage segment. The influx of beverage products makes beverage labeling and packaging even more critical for success in a highly competitive atmosphere.
Mintel’s proprietary research finds that today’s beverage shoppers indicate a need for simple, readable beverage labels; yet, also want to be provided with many pieces of product information. Nutrition and health claims remain important in this market. Environmental matters are also an important trend; however, it seems as if the troubled economy has imposed shifts in consumer opinions towards eco-friendly packaging and recycling efforts.
In this report, Mintel will provide in-depth analysis on topics including:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.