Beverage Packaging Trends - US - June 2016
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"The non-alcoholic drink market has grown moderately from 2010-15. As consumers look for healthy and functional beverages that fit their lifestyles, categories with traditionally high market penetration are losing share to smaller, trending beverages that focus on nutritional benefits and added function. Innovation across the board features natural and high-quality ingredients and premiumization. The role of packaging is clear, with the majority of consumers paying attention to package format and design, and purchase drivers either directly related to (or being communicated through) packaging."
- Beth Bloom, Senior Food & Drink Analyst
This report discusses the following key topics:
For the purposes of this Report, Mintel will cover trends in beverage package labeling and design in the shelf-stable and refrigerated non-alcoholic US beverage industry. The Report includes insight into consumer priorities regarding package characteristics, labeling, functionality, and design when shopping in specific beverage categories. In addition, attitudes and behaviors regarding packaging materials and recycling are discussed, particularly as they relate to themes applicable to the Report.
While the Report focuses on non-alcoholic beverages, some innovation examples feature alcoholic beverages, as well as products in categories outside of beverage.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.